Writing is a clarifier. In some cases, you realize just how hard it is to translate a coherent idea in your head to someone else's. In other cases, you realize that your reasoning wasn't coherent in the first place.

6 months ago my cofounder and I quit our day jobs at P&G. We wanted to spend more time doing what we love, building DTC brands. This week we launched out first new brand, Pearly, for under $10k. Here's a thread on the journey so far 👇🏼

The big reveal!! Pre-sale is live drinkpearly.com/products/pre-s…

New bubble tea samples are here 🤫

No blue check mark is the new blue check mark

If your manufacturer doesn’t have typos in their catalogue, are they REALLY the right partner for you? Leaning towards the coloer GREN for our next drop

Planning the last Toronto DTC meetup of the year ✅ Meet Toronto DTC Founders & Operators ✅ No agencies/SaaS salespeople New founders always welcome, comment or DM if you'd like to join our upcoming meetup (or a future one in 2024). Nov/Dec date TBD.

🚀 It’s Launch Day! 🚀 Sergey Sapelnyk and I have been working on something in stealth for the last year. Introducing Bedford. A short thread 🧵

🗓️Hosting an ecommerce meetup in Toronto on October 24th. Open to any any founders. Free. No sponsors/agencies/SaaS people in attendance. Just operators hanging out. DM or comment if you'd like to join 🤙