True Story 🐐

The UK meat substitute market fell by 6.1% by value in 2022 and 9.3% by volume. Most brands experienced falling sales. Products fail to meet consumers' expectations of taste. What the media says about plant-based markets and what the reality is are far apart from one-another.

Dairy genetics help predict how characteristics such as milk production, health and management traits are passed onto the next generation. Come along to learn more Marco Winters BOOK NOW 21st Feb - bit.ly/3RBQfYp 22nd Feb - bit.ly/3x0BbtR Scottish Dairy Hub

Saw Jamil Qureshi yesterday AHDB #Agrileader conference. Just amazing 🌟He’s a performance psychologist who’s helped 6 sports people to get to World No.1. Five learnings I took from his session ...

'Scott Shearlaw from our sector council recently spoke to over 100 teachers at the Food - a fact of life conference in Edinburgh about the environmental impact of UK food production and dairy’s commitment to working towards net-zero. Read what he had to say: bit.ly/3YgSRxq

Had a farm visit from senior management today!

Meat alternative volumes declined this January - down 12.9%. Volumes of meat fish and poultry fell 3.2%. Of those who started Veganuary, seven out of 10 failed to make it past the two-week mark. Read more ➡️ ahdb.org.uk/news/consumer-… #AHDBInsight AHDB Pork AHDB Beef & Lamb

Interesting stats Amy Hughes (nee Fawcett) thank you for sharing AHDB Scotland AHDB Dairy

It’s really important to get the facts right and use data for this country, not global averages 👇

Great to hear from Scott Shearlaw today at the Digital Dairy Chain event - talking about the Global supply and demand on the dairy industry Scott Shearlaw AHDB Dairy SRUC NFU Scotland

.NFU Scotland Milk committee member Scott Shearlaw presenting with AHDB Dairy at Digital Dairy Chain event. Highlighting dairy is a household staple - it's present in 96% of UK households 🏠 🥛😃

Book now to hear from Laura Ryan about building a network and how that can help you - learn more - AHDB The Scottish Farmer ahdb.org.uk/events/talking…

And they are blaming the Ukraine and Russia 🤠😉

The UK's stagnation in agricultural productivity a reminder that developing & implementing new technology is important across whole economy. R&D shouldn't just be about AI, quantum & nuclear fusion - in a successful modern economy, every sector should be a tech sector.

📢Our brand new Let's Eat Balanced TV ad is here! 📺 You can catch it in the ad breaks on Sky, ITV and Channel 4 as well as on video-on-demand platforms. Let us know if you spot it 👀 Discover more 👉 ow.ly/54BP50QjgyJ

Vehicular traffic has multiplied 12x since 1949 and yet the narrative seems to focus disproportionately on cows "killing the planet" yet the UK population of cattle in 1950 was 10.6 million and today it is 9.4 million (11% less). "Its not the cow but the how".

The UK is drifting, unhappy, losing faith in previously respected institutions (like the police), buffeted by extremists (often allowed to run amok), dismayed by decline, angry at the inability of the political class to do anything about it, despairing that the Westminster

Monday morning and i am super happy to start promoting this upcoming event .......... Scotland mini Agri Leader conference - watch out for more information. SAVE THE DATE ! Marcus is such an inspirational speaker AHDB Scotland AHDB Dairy AHDB Cereals The Scottish Farmer

Dear Scots, those have been a wonderful couple of days with you. I could not be a happier mayor. You are always welcome to come back to Cologne! #tartanarmy Scotland National Team #euro2024

We should be slashing corporation tax, doubling the VAT threshold, increasing personal allowances, abolishing business rates for high street small firms, reducing national insurance contributions, cutting tax on salary/dividends and PLENTY more. Here's a mad idea - reward hard