A new study on car lenders shows AI could mitigate bias and open lending to marginalised customers. "AI models can pinpoint price sensitivity better than people can," said Dr Christopher Amaral (University of Bath School of Management). Read more below. ⬇️ bath.ac.uk/announcements/…

Dr Sarah Glozer Prof Sarah Glozer University of Bath School of Management explains her research on how influencers can make their work pay and avoid the gifts-in-kind and exposure promises traps. Watch Sarah's video and read the news release and research paper here bit.ly/4aaqt5N #influencer

Think all influencers are making millions? Think again. Research from Dr Sarah Glozer (Prof Sarah Glozer) and Dr Hannah Trittin-Ulbrich (Dr Hannah Trittin-Ulbrich) on how influencers find meaning in their work revealed that some will never be paid for doing what they love.💸 blogs.bath.ac.uk/business-and-s…

We are looking for 2 Lecturers in Marketing to join our wonderful and growing team University of Bath School of Management. Full details here: bath.ac.uk/jobs/Vacancy.a…. Recent pic of us attached with a few special guests!

A little reminder that there are just a few days left to apply for our new Assistant Professor / Lecturer roles in Marketing University of Bath School of Management Deadline is May 2nd bath.ac.uk/jobs/Vacancy.a…

Congratulations to everyone who has received acceptance emails to present their research CSRCommunication at University of Bath School of Management in September! Diletta Acuti, Andrew Crane and I are looking forward to hosting you. Registration is now live: bath.ac.uk/events/7th-int…

"While the current customer holds this brand dear and is now aware of the new features, the brand-building work looking towards the future fails." Kim Watts writes for The Conversation on Apple's controversial 'crush' advert. theconversation.com/apples-crush-a…

Dr Sarah Glozer (Prof Sarah Glozer) writes for The Conversation on what it takes to be a successful influencer. For its Quarter Life series 📷 University of Bath School of Management theconversation.com/want-to-be-an-…

We’re delighted to announce our results in the Complete University Guide Subject League Table for 2025. 🎉 We continue to rank 1st for Marketing, a position we have held for nine years. We also rank 2nd for both Accounting and Finance and Business and Management Studies.

Fancy joining us University of Bath School of Management University of Bath? Do check out our current vacancies bath.ac.uk/jobs/vacancies… We are recruiting for Lecturers, Senior Lecturers & Chairs in topics inc. Business Economics, Entrepreneurship, Strategy, Marketing & Responsible Business. View from my office 👇🏻

Interested in becoming an influencer? New research from Dr Sarah Glozer (Bath School of Management) shows that it's a challenging and often poorly paid career. She provides three tips for aspiring influencers below. theconversation.com/want-to-be-an-… The Conversation University of Bath School of Management Prof Sarah Glozer

As day one of #EURAM2024 starts, watch Panos Desyllas and Eythor Jonsson share what makes EURAM so special⬇️

In an academic year of lots of ups and downs, feeling very grateful for my wonderful MBS team University of Bath School of Management. Thank you for a fantastic away day at Aldwick Estate yesterday. Wishing you all relaxing and replenishing summer breaks

As Glastonbury looms, avid festival goer Dr Annayah M.B. Prosser ➡️[email protected] of University of Bath School of Management explains in The Conversation her research that shows attending festivals can be a transformative, life-changing experience - if you can get past the toilet thing bit.ly/4cDl8oE Glastonbury Festival #festival

As the UK festival season ramps up and #glastonbury begins this week, you may be wondering why people go to these events! Check out my newly published The Conversation article exploring how important festivals are for our personal and social identities: theconversation.com/why-go-to-glas… 🥳

Huge thank you to this wonderful dream team - Andreas Georg Scherer, Itziar Castello & Elanor Colleoni for a wonderful EGOS deliberating democracy in a social media age. Can’t wait to get stuck into the feedback w/Lauren McCarthy, Emily Godwin and Rita Mota!

“We are all consumers. We must consume to survive. But how are our current relationships with products changing?” Dr Varala Maraj shares insights on how digital disruptions are reshaping our relationships with products ⬇️ blogs.bath.ac.uk/business-and-s…

We’re delighted to be hosting #CSRCOM2024 at the School of Management this week. Andrew Crane, Prof Sarah Glozer and Diletta Acuti tell us more about what to expect from the conference – including themes, keynotes and more ⬇️

It’s been a fantastic few days hosting #CSRCOM2024 – fascinating keynotes, stimulating panel discussions and lots of great conversations. Thank you to everyone who joined us! CSR Communication Andrew Crane Prof Sarah Glozer Diletta Acuti