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How marketers think people buy: 1. Buyer sees ad. 2. Buyer clicks ad. 3. Buyer purchases. Versus how people *actually* buy:

𝗕𝗲𝗴𝗶𝗻𝗻𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿: thinks Hormozi’s rise is about how amazing he is at marketing and sales… 𝗣𝗿𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿: knows his success has nothing to do with him…it’s actually all about 𝘶𝘴. We keep calling Alex Hormozi an “impressive success”, but the real

Telling customers to “𝘰𝘯𝘭𝘺 𝘵𝘢𝘬𝘦 𝘰𝘯𝘦”? That might be the smartest scarcity move you can make. We’ve seen it firsthand—when brands politely limit quantity, buyers get curious… and often buy more. Here’s what’s really happening beneath the surface: 1️⃣ Scarcity

🚨 You know the fastest way to set $100K on fire? Ignore this one psychology principle…😅 According to behavioral science, people judge losses from action as worse than the exact same losses from inaction (AKA: Omission Bias - Spranca, Minsk & Baron, 1991). Your customers

If you’re a creative team, you only need: 4 sprints 3-5 statics 1 insight hub 4 psych triggers 1 review A breakdown: 4 sprints per month → a set rhythm for testing & scaling (no random chaos). 3–5 statics/ads per test per week → fast, cheap signals before investing in

Some buyers don’t want it easy—and your strategy should respect that. If your customer is driven by challenge, status, or exclusivity, convenience can actually devalue your product in their eyes. Here’s how to rethink access as part of your offer: 🟣 Some audiences are

𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 𝗼𝗳𝗳𝗲𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗲𝗮𝘀𝘆. We tried “Buy 2, Get 1 Free”... and it flopped. Why? Because not every customer wants more for less. Some want to earn it. This is the psychology most marketers miss—and it’s why some promos backfire. Here’s what we

Everyone’s going to be talking about MCPs soon. Not AI. Not automation. MCPs—𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗼𝗿𝘀—are the translator layer quietly changing how data talks to data. And they’re about to become the backbone of how modern businesses operate. So if you

Saw this Ajay Anand | Rare Carat ad last week, casually nailing price anchoring, visual contrast, humor, the whole thing! I found just a few things that were missing: 1. Added prestige cues (“Chosen by 1M+ couples”). 2. Upgraded visuals to feel more premium. 3. Reframed savings as gaining

Some studies make you pause—𝘁𝗵𝗶𝘀 𝗼𝗻𝗲 𝗺𝗮𝗱𝗲 𝘂𝘀 𝗿𝗲𝘄𝗶𝗻𝗱. A science-backed stat says customers are 𝟱.𝟯𝘅 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 to buy a hedonic product (aka things we want, not need) if it's paired with a handwritten font. Yes. Really. 𝗛𝗮𝗻𝗱𝘄𝗿𝗶𝘁𝘁𝗲𝗻

Strong brands aren’t trying to be perfect everywhere—they’re trying to be real where it counts. You don’t need to show up the same way in every space. Trade show energy is different than ad energy. And that’s not just okay—it’s strategic. Here’s what we’re seeing in the data:

Strong messaging isn’t built overnight—𝘪𝘵’𝘴 𝘣𝘶𝘪𝘭𝘵 𝘰𝘷𝘦𝘳 𝘵𝘪𝘮𝘦. What really moves the needle? Not just clever headlines. Not just a few tests. It’s relentless 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴.

Something that's working for us right now: Meta doesn't love ads that over-explain. Short, punchy, almost blunt headlines and copy are working for a lot of the brands I work with. 🔥

The future isn't just technical. It's 𝗱𝗲𝗲𝗽𝗹𝘆 𝗵𝘂𝗺𝗮𝗻. In a world where AI can perfect almost any product, what sets brands apart isn't more tools or speed—it’s the parts of us that can’t be automated. Think about it: 🤔 When everything works flawlessly, we start

Marketing truth most people miss: 𝘪𝘵’𝘴 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳. You can know everything about your audience—run surveys, study their behavior, build beautiful personas—and still hit a wall. Because the moment economic conditions shift, buyer

That human feel? It's the real differentiator. You can have the smartest content in the world, but if it feels flat—monotone, robotic, disconnected—it won’t land. What makes people stop scrolling, lean in, and remember your brand isn't just the info. It’s the emotion. The tone.

Some things you can’t spreadsheet your way through. Paid media? There’s a roadmap. Clear steps. Metrics. Optimization loops. But brand? Brand is a feeling. And sometimes, the best move you can make is hiring someone who feels your brand in their bones. Because the truth is: 👉

Some of the best brand strategy advice? 𝗣𝗶𝗰𝗸 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮. If you've ever felt stuck trying to define your brand voice, 𝘵𝘳𝘺 𝘵𝘩𝘪𝘴: imagine someone in your real life who feels like your brand. Not just the tone or style—it's the

Your brand isn’t just a logo—𝘪𝘵’𝘴 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯. If you’ve ever felt unsure about how your brand should “show up” across different platforms or situations, here’s something to remember: Humans adapt based on context—and so should your brand. ✅ Your brand is, at its core,

If you’re feeling like you’re behind in life, in business, and in skills, remember this: Nobody is actually “ahead” or “behind”. They’re just stacking different lessons in a different order. Some people…. Hit their money lessons first. Some people… Hit their health lessons