We do not only have a fantastic name but also do Product Management to guide the processes within an organisation to get sales, customer success, management and engineering working together on a valuable product. #UserExperience #uxdesign #appdesign

This way design is really durable and valuable. But what is Durable Design? Stay tuned! #UserExperience #uxdesign #appdesign

Why durable design makes you money? #UserExperience #uxdesign #appdesign

Because embracing design puts your user at the centre of your organization. By understanding their needs, you can create a more fitting solution. #UserExperience #UserResearch #uxdesign

Customer value is the core of the economic model and is even more relevant in a digital world. #UserExperience #UserResearch #uxdesign

Durable design changes the world. Digital is the new architecture-furniture-and- house-keeping-objects-design.

By shaping how the everyday tools people use. We shape the way they are working and feeling. A clear vision is essential to thriving in behaviour in the right direction.

What is already there that can you measure? You may already have data from support tickets or analytics tools. Check the analytics for existing apps, and the trends and market research!

Read everything, empathise with the people you met and try to pinpoint the problems — the big picture and the small details. #UserExperience #uxdesign

TIP: Write while listening to users and annotate (!) where you think something important is hidden. #UserExperience #uxdesign

Whether you are selling toys to new parents online through a webshop or providing your employees with a platform to manage customers’ financial data, your digital solution will sabotage your company if it is not user-friendly. alexvandoren.medium.com/how-usability-…

Hiring a designer will make sure you build the right things. With less risk, so it will save you time and money in development

Build a Design System. You can hire them for a one-off project, but that should be temporary. It doesn’t mean “temporary until this project is ready” but instead “temporary until you have shaped your organisation so it can handle design as part of its DNA”.

Let's validate your work! Check your software product designs with your users.

Showing your work requires some courage but it lowers the risk of building the wrong thing significantly.

Check if the new features support your vision. So also your organisation can live by it.

Join us next Wednesday with Hannes D'Hulster for a session "It's All About People": meetup.com/Bruges-Softwar…

We play hide and seek, find the guy with this green shirt on #kikk22 and you may win a free ticket for next year!