What to do when hit by a Google Core Update 🚨 If your site has been hit by Google March Core Update, here's what to do depending on the scenario 👇 See this and other flowcharts for SEO decision making in: aleydasolis.com/en/seo-flowcha…

The new Runway model just broke the SOTA in AI Video today. Gen-4 can generate videos that were impossible until now! 13 wild examples🧵👇 1. The tide is rising

Brilliant breakdown when comparing SEO against AI Search (a hot topic right now). Includes details on where the overlap is, user search behaviour, optimisation areas & metrics. -> SEO VS GEO: Optimizing for Traditional vs AI Search by Aleyda Solis 🕊️ aleydasolis.com/en/search-engi…

Some of the most epic moments in Rock History. I open thread 🧵 1. Freddie Mercury doing a vocal warmup at Live Aid 1985 with 70.000 people in his hands

Fascinating read on the impact of Google’s AI overviews on traffic. Including details of the “grand bargain”, a summary of research on CTR, query examples & more. -> How AI Overviews Shift Traffic From Publishers to Google by Cyrus via Zyppy zyppy.com/list/ai-overvi…

Starting today in the U.S., you can try clothes on virtually in Labs. 👕 Say you see a great shirt, but you’re not sure if it’s right for you. Use our new try on tool to upload a picture of yourself and get a feel for what the product might look like on *you.*

Google is rolling out AI Mode to US users but they’re not sending a referrer value (adding "noreferrer" in the linked URLs), so it will be attributed to "direct" traffic in analytics - This was first noted by Tom Critchlow, and later validated and covered by Patrick Stox, who is

New Google SEO documentation on (1) guidance on using generative AI content on your website and (2) the AI features and your website seroundtable.com/google-docs-ai…

Local SEO just got even more important... and not just for local businesses. Google's AI Mode links to the Google Business Profile version of a website - to keep users on Google - before linking out to that company website. This means your corporate headquarters, etc.

Must-read if you work in SEO and are unclear about the future. A detailed analysis of patents, how the current model of SEO compares, the data requirements & lots more. -> How AI Mode Works & How SEO Can Prepare for the Future of Search by Mic King ipullrank.com/how-ai-mode-wo…

👀 "Traditional" SEO still matters for AI Search engines: The higher the website is in top 10, the higher chances of inclusion in AI Overviews, ChatGPT and Perplexity. Tomek Rudzki analyzed 25,000 real user queries across AI search platforms, and found that if your website

If you're an SEO that wants to influence LLMs...read this. This data study analyzed the differences in how AI search platforms source content:

let’s just settle this

OK, it's official. AI Mode comes to GSC. Google just updated its documentation about this. And like Patrick Stox saw, Google is not grouping all links together as a block. Each listing will have its own position. Then links within carousels and image packs within AI mode will be

Google is testing a new type of featured result that mimics an AIO but instead features the exact content from a domain. I suspect this has been developed in favour of publishers, essentially being a FS with the AIO experience. h/t Barry Schwartz Details: brodieclark.com/notes/#jun-2025

Mic King Was literally just writing about this for newsletter. I think this is both good news and bad news for folks like you and me who understand how to optimize for vector search. The good news is that we can create content that looks relevant in Google's eyes even better now with

Along with their 'Pay per crawl' announcement, Cloudflare just published a post about the state of AI crawlers -> From Googlebot to GPTBot: who’s crawling your site in 2025 "Although GPTBot was the most blocked, it was also the most explicitly allowed, with 61 domains granting

PowerPoint ➔ Figma Slide Finally a drag-and-drop solution 🥳 👉 office.to.design

Interesting: new data shows a 1% CTR on AI Overviews It was only a matter of time before new data & studies started to contradict Google's messaging around the impact of AIOs on traffic. h/t Pedro Dias pewresearch.org/short-reads/20…

Google Analytics has an MCP server! We can now ask about GA4 data with natural language with an LLM. youtu.be/PT4wGPxWiRQ?si… github.com/googleanalytic…