Brand New’s brand news. A verbal identity that capitalises on what UnderConsideration have already built. Harnessing Armin’s well-known wit, the thrill of getting featured, and the commotion in the comments. Design by Armin, logo by Rob Clarke, logo animation by Mat

Arrived today.

The destination for brand writing? The Subtext is our kind of blog. They interviewed Fia Townshend, our Copy Director. Asking a few questions you might expect. And plenty you wouldn't. thesubtext.online/all/fia-townsh…

Big thanks to everyone who joined us at the wonderful Britannia Panopticon for Gab tonight with excellent chat from Ragged Edge Max Ottignon Fee Sheal Andy Tomlinson & Judith

From well-known to well loved. Go.Compare's Gio was famous. But famously polarising. Testing revealed that turning him into an animated character kept that recognition. But transformed how people felt about him.

As the longest running award show in the world, ADC Awards are worth winning. So we’re thrilled to pick up a Merit for both Wise and Omlet UK. Testament to two brave clients, and two incredible partnerships. Maybe we shouldn’t have waited 103 years to enter. The One Club for Creativity

We made a multi-award-winning Omlet🥚 The pet brand for thoughtful owners adds a Creative Review Awards Honourable Mention to its growing collection. Kudos to the Omlet UK team for having the conviction to do things differently.

4 years on this brand is still going strong - the team Heights are smashing it. One of the best brand names we’ve created too.

Want some optimism to balance out the onslaught of AI despondency? Come and listen to the wonderful Ben Tallon and I chat about Branding In The Age Of Convergence at @dandadnewblood. 2pm, Thursday 3rd July. dandad.org/en/d-ad-new-bl…

In e83 of OMQ podcast Ross DrakΞs 🔮 ⌐◧-◧ chats to Jessica Bong-Woon, Associate Creative Director at Ragged Edge Jessica believes compelling brands are powerful stories written, crafted and told by unfiltered creatives, connecting with the people behind them. nwrk.co/omq-jessica⭐

Jess is a force of nature. Get swept along with this conversation.

New work for Wise from Ragged Edge . Introducing Wise Platform, a sub-brand for their invisible payments infrastructure. Created as part of our ongoing partnership with the incredible Wise design team.

We hear a lot about AI’s impact on branding. But what about branding’s impact on AI? The AI companies are making big, strategic investments in brand. Because a great product is no longer enough. The strongest brand will win. Here’s a look at what they're up to ↓

The Ragged Edge rebrand. In a bento. Do people still do bentos?