We are so excited to show off the Pure Life Paddle Boards on our new 2020 Explorer! PureLifePaddleBoards . . . #chilliwackford #fordcanada #fordperformance #fordexplorer #purelifepaddleboards #explore #beauitfulbritishcolumbia

Used SUP sale starts today! With the end of the summer season nearing we need to make some room… instagram.com/p/BYM3_7LDJf2/

Great event coming our way hosted by WaterFlow Paddling! Want to take your paddling to the rivers… instagram.com/p/BYyKpoVDc7f/

Sunday funday! Got to spend part of the morning on a beautifully calm Cultus Lake with… instagram.com/p/BY37hhijzIH/

Happy Monday! Starting the week off with thoughts of surf season being just around the corner.… instagram.com/p/BY5tp7LDStZ/

Great shot from amyandrews taking the pup out for a rip on her inflatable Dorado.… instagram.com/p/BY8cUW-jFuX/

Summer adventures paddling with Pure Life! Another SUP pup shot courtesy of intherivervalley.… instagram.com/p/BY--vlkjPiO/

Happy Monday! Stoked to see this photo of Pure Life instructor and friend gagebergez getting… instagram.com/p/BZL2SFIn0rD/

Fun day planned for October 8th on the Mamquam in Squamish. Check it out! #purelifeinflatables… instagram.com/p/BZgbfE5DAbO/

Matching up our inflatables with these beauties for 2018! 3-piece adjustable with an 84.5" blade… instagram.com/p/BZtzd1NDbek/

Coming into Friday thinking about the approaching surf season...two more weeks before making a… instagram.com/p/BZ5DxEOD6zi/

The silver lining to not having high enough water levels for some river SUP action today was… instagram.com/p/BaAHFfvjBiK/

Counting the sleeps til Tuff City! #purelifepaddleboards #itsalifestyle #vitaminsea instagram.com/p/BaPkBjwD_Nf/

Had to stop and soak in the view. Epic morning on the water with marly.carly, enjoying some… instagram.com/p/BaSRr5TjoZG/

Happy Monday! Thankful for all the time spent with family and friends over the last couple days… instagram.com/p/Bal3ucjjk3F/

Love pulling into a parking lot, being out in the line up catching waves, taking a run down the… instagram.com/p/BaorBDpjCAD/

One of the organizations we are incredibly proud to support is the StandUp4GreatBear Society;… instagram.com/p/BasbrKTDuD0/

Started off the weekend with a beauty paddle on the lake. 14'x25" Storm...love this board!… instagram.com/p/BazWyQojRjt/

Coming into Friday with the first snowfall of the season now under our belts and gagebergez… instagram.com/p/BbCQz9RjBf2/

2018 inflatables are set to arrive this week, just in time for those winter escapes to warm… instagram.com/p/BbHn3ckD_Tr/