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81% of mobile devs are working on new games, but 27% say publishers "take more than they give"... buff.ly/3M5M9pi

🎮 2024 gaming spotlight: Mobile to reach $83 billion — showing recovery amid industry challenges sensortower.com/blog/2024-gami…

pocketgamer.biz/candy-crush-la… Candy Crush lands on alternative app stores

81% of mobile devs are making new games, but 27% say publishers "take more than they give" pocketgamer.biz/81-of-mobile-d… via PocketGamer.biz

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Alejandro Hernandez, CRM Manager, Engagement & Loyalty at @Babbel. More on Alejandro 👇 businessofapps.com/app-leaders/al… #appleaders #leadership

Why Lifetime IRR is better than ROAS for measuring marketing performance Martin Macmillan shares why you should move on from ROAS and consider an IRR-based approach for a more financially relevant metric of UA spending at scale pocketgamer.biz/why-lifetime-i…

Why Lifetime IRR is better than ROAS for measuring marketing performance pocketgamer.biz/why-lifetime-i… via PocketGamer.biz

Mobile Finance Collective's Martin Macmillan on why marketeers should swap ROAS for an IRR-based approach when UA spending at scale pocketgamer.biz/why-lifetime-i… via PocketGamer.biz

Epic Games Store and Fortnite arrive on EU iPhones arstechnica.com/gadgets/2024/0…

. Mobile Finance Collective 's Martin Macmillan on why marketeers should swap ROAS for an IRR-based approach when UA spending at scale pocketgamer.biz/why-lifetime-i… via PocketGamer.biz

🎮What kind of gamer are you? Take the Newzoo quiz newzoo.com/resources/blog…

Evolving financial leadership in gaming: businessofapps.com/insights/evolv… with @PeggyAnne and Pollen VC

Great catching up with you Martin Macmillan Pollen VC Mobile Finance Collective for App Promotion Summit 🚀

12 Effective Ways to Promote Your App in 2024 rplg.io/ways-to-promot… via REPLUG - App Marketing Experts

How to integrate your narrative team into a game’s design and avoid story being sidelined pocketgamer.biz/how-to-integra… via PocketGamer.biz

Did you know that almost 50% of mobile gamers are women? How is this shift reshaping the industry? eu1.hubs.ly/H0bWj2T0 With insights from East Side Games GameBiz Consulting Activision Sandsoft King #RafturGames ZiMAD #exmox #mobilegames #gamedev #womeningames

"When you know Africa and its history it's easy to make a game that will speak to the whole continent" Masseka game studio founder Teddy Kossoko on telling African stories through games and overcoming growth challenges in the region pocketgamer.biz/when-you-know-… via PocketGamer.biz

Savvy Games Group plots 600 new games industry jobs in Saudi Arabia pocketgamer.biz/savvy-games-gr… via PocketGamer.biz

Global gaming market will rebound to $250 billion in 2025 mobilemarketingreads.com/global-gaming-…

Navigate the evolving landscape of re-engagement for Android and iOS with our upcoming webinar! 📱 Featuring insights from Moneyhub, #SciPlay and AppsFlyer, this is a session you won’t want to miss! ➡️ Register now bit.ly/3MlF0S3 bit.ly/3MlF0S3