Two weeks until Adobe MAX See you there!

No one wants to live in a world where we need a full recording of a digital image’s origin and provenance in order to simply believe what we see. But if we do live in that world, we want to make that information durable, secure, and accessible.

When browsing social media or other websites, what level of trust do you have for the images you’re seeing? Do you feel like you have to fact check every image? How would you go about that?

A lot of the value in creating tools that support images with authenticity data revolves around combating mis- and disinformation in digital content, but we’re working on some fun and interesting things that use this technology too. Stay tuned!

As we promote image authenticity, our goal is to consider every step of the process. We know that capture, editing, publishing, and maintenance are all critical so, with everything we do, we’re thinking about how each step affects or is affected by the rest of the process.

We're really looking forward to this session!

In addition to using C2PA enabled media to combat misinformation, we are adding the ability for users to share and collaborate through the embedded manifest history. Check out this demo of us being able to edit a tiny image by accessing the original high resolution ingredients.

I got my picture taken with this camera today at the Content Authenticity Initiative booth with my co-founder Erin Oberhauser. Was this bear actually in the convention hall? 🧐Find out in the comments 👇

After a really inspiring Adobe MAX, it’s time to get back to work. We’re more motivated than ever to make authentic media the standard for online images.

Share an important photo you took this year.

Just finished our first build that allows you to create C2PA enabled AI images with the OpenAI DALL·E API. They are signed at creation with a custom assertion for the AI model and prompt used. Old news, but it's definitely possible that Authentic AI will be serious fun! 🙃

.Elon Musk, the best way to elevate citizen journalists is to level the playing field of public trust. Please preserve C2PA authenticity data included with media shared on Twitter. C2PA Content Authenticity Initiative

Has anyone had a photo published online by the news media? What was the process like?

Thanks to the Content Authenticity Initiative team for putting this together! 2023 is going to be a big year for digital content provenance. We are excited to be a part of this mission.

Transparency in digital media is important with the use of generative AI or AI tools in image editors. See how our @Discord Content Credentials app shows the use of the Adobe Photoshop AI sky replacement tool.

✨Read the CAI's 2022 in Review! We want to express our gratitude to our global community, restoring transparency online through content authenticity and provenance--even more critical with the speed of developments in generative artificial intelligence. contentauthenticity.org/blog/cai-2022-…

I'm joining Coleen Jose and Gavin Peacock from Content Authenticity Initiative on 1/31 to give a live talk on our team's experiences with the CAI open source tools. This will be a good intro on getting started with digital provenance tools.

WATCH: On CBS Sunday Morning 🌞, Adobe's Dana Rao shows content credentials in action and the CAI solution for creator attribution and authentic storytelling online. cbsnews.com/news/creating-…

📣 Calling all creators. Authentic storytelling and attribution are more important than ever. Join us for a livestream on Content Credentials in Adobe Photoshop, bringing easy access to the open standard for content authenticity. Wed March 8, 1pm EST ➡️ adobe.ly/cai-content-cr…

We have officially launched our Pixelstream Authenticity Lab in Santa Monica. You can now go to our Calendly to schedule an in-person session. calendly.com/pixelstream/pi… We’ve assembled some great C2PA enabled hardware along with Pixelstream software and combined that with high