Why ad quality is the only game worth playing The truth behind those bad ads that see installs rise at the risk of retention Turning insight into action “We built the PlayerFirst Collective to make sure publishers aren’t facing those challenges alone,” says Amnon Siev (Ziv)

🐝 The next big buzzword in 2026? Hybrid monetization. And it's coming fast, says Josh Chandley, Co-founder of WildCardGames The Verve | Let's make media better. 2025 App Publisher Halftime Show is now available to watch on demand. Tune in for more insights with Aviran Edery from Verve,

Check it out, Adjust has just released our 2025 edition of 🛒 The Shopping App Insights Report: Trends and Tips for High-Converting Customer Experiences. Here’s just some of what’s inside: The latest data on installs, sessions, retention, monetization, and UA efficiency

📣 On-Demand Webinar Alert! “What’s the one thing to do more of and less of to protect performance in a shifting market?” Gabrielle Mark from Liftoff Mobile breaks down how brands are adapting and why focusing on lower-funnel, re-engagement plays might just be your biggest win

Turning Data Into Dollars: App Publishers' 2026 Guide I just registered for this exclusive live session from Business of Apps, where Verve | Let's make media better. will be joined by leading industry experts from Singular , #ID5 & GeoEdge to explore how you can turn shifting privacy

The Pocket Gamer Mobile Games Awards: 2025 finalists and previous winners. Meet the best in the business during gamescom week for an evening of celebration and informal networking. pocketgamer.biz/the-pocket-gam… via PocketGamer.biz

⚔️ Game of Phones: Alex Merutka on the Battles Shaping Mobile Gaming’s Future. In this PocketGamer.biz episode, we enter the Game of Phones with Alex Merutka, founder and CEO of CRAFTSMAN+ , to chart the shifting alliances, bold plays, and creative innovations transforming mobile

Want to know how diverse today’s mobile gaming audience is and how receptive they are to non-intrusive audio ads? Highly recommend you download the Veritonic study whitepaper for a deep dive and read the key takeaways from Shannon Maguire at Audiomob .

Game of Phones: Alex Merutka on the Battles Shaping Mobile Gaming’s Future Listen in as Alex Merutka CEO #CRAFTSMAN+ joins myself and Brian Baglow for a PocketGamer.biz podcast. We cover: ⚔️ Why playables are the Valyrian steel of UA 🎮 The rise of consumer-to-game testing 🔥 The

🎮 This is a magnificent morning — because it's gamescom ! I'm on home ground for one of the biggest gaming events in the world, and I’ve got a packed lineup of interviews you wouldn’t expect — brands, games, collaborations, and innovation at every turn. 🎥 Loads of content

🎮 Yes, I’m all about the business of games. UA, monetization, ad quality, these are all the daily conversations. Yesterday, at the Pocket Gamer Awards, I had a chat with Jonathan Winters, who said: Don’t forget to look beyond B2B. Go feel the B2C, that's why we’re in this

🚘 How Arity Wants to Change the Way You Drive (and Buy Insurance) What if your car could tell brands how to help you without giving up your privacy? 🎬 Fred Dimesa, Head of Product for Marketing Solutions at Arity, joined me live at #POSSIBLE in the Podcast Corner to show how

🎮 Another exciting day at gamescom and today is B2C! You can feel the energy. The crowd behind me says it all: gaming is alive, and the community is out in full force. One of the highlights so far? Sitting down with Bastian Bergmann to talk about Press Play, a powerful new

🎤 Some of the best interviews are unplanned and it was great to catch up with Paulina Besmehn from Henkel at gamescom. 🎮 Henkel are running a fantastic brand activation with an existing game, literally bringing the product to life. We had a great chat, and honestly, she

Generative AI vs. Predictive AI Understanding different types of AI is the key to successfully implementing AI into your workflow. This article from RTB House dive into the differences between two of the most commonly used types of AI: Generative AI vs. Predictive AI.

India’s gaming industry has taken a big step forward with the launch of the Indian Game Publishers and Developers Association ( #IGPDA). This new group has been created in line with Prime Minister Narendra Modi’s vision of making India a global hub for gaming, esports, and

Privacy, trust, and fear: Flo Health’s growth strategy In this episode of #AppTalk from App Promotion Summit 🚀 Summit, I sit down with Binh Dang, Head of ASO at #FloHealth Binh shares how Flo’s innovative approach to privacy, including its groundbreaking Anonymous Mode, empowers users

Google will require developer verification for Android apps outside the Play Store techcrunch.com/2025/08/25/goo… via TechCrunch

Are you building something exciting in the health tech sector? Have you entered the Health Tech Challengers awards? This is innovation that isn't just exciting to me personally - it impacts us at all levels, and I'm excited to connect with the winners to learn more. Submit your

AI and the next-generation of mobile marketing personalization adjust.com/blog/ai-person… via Adjust