Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profileg
Paul MacKenzie-Cummins

@PaulMacKenzie_C

Founder @clearlyPR. Telling stories (not the snitchy kind) about companies and their leaders. Advising others needing help with an ‘unexpected’ predicament.

ID:82372787

linkhttps://www.clearlypr.co.uk/insights/ calendar_today14-10-2009 14:31:44

13,9K Tweets

3,3K Followers

4,9K Following

Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Seems like my ramblings about thought leadership may have some value after all :) Chuffed to be cited in this week's PR Academy newsletter linkedin.com/pulse/week-pr-…

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Looking for a webinar expert to support a one-off project we have. Musssssst have a LOT of experience in this area because you'll be representing our brand :) Please DM me or email [email protected] by end of today.

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

If someone told me before I started Clearly in 2014 that the next decade would see the worst recession in living history followed by another recession and a radical transformation of the PR sector, I still would have started. It's never the 'right' time, it's just your time.

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Here's a word I've never written until now: 'deluge.' And a word I always struggle with, is 'collateral.' Get it wrong every single time.

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Will human or machine win the war for content creation supremacy? For now, humans have the edge. But could generative AI launch a counter-offensive? clearlypr.co.uk/insights/why-g…

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

I feel for the journos falling for Joe Lycett’s ‘news’ but “pressure to meet insane traffic targets” and “lack of resources” is no excuse for poor judgement. PRs/journos each have pressure but stories created/published must be authenticated PRWeek UK prweek.com/article/186887…

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

My latest LinkedIn newsletter is live. It'll either intrigue and inspire or help you drift off soundly tonight. Either way, it will add value. 'Why generative AI will always be on the losing side in the war with human-written content creators.' linkedin.com/pulse/week-why…

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Has the Sunak Samba saga sealed PM's election fate? This is a story that will appeal to the superstitious and highlight the reputational issues arising from the Prime Minister's recent wardrobe choice: clearlypr.co.uk/insights/has-t…

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Is the reason why the media always seem to refer to the Princess of Wales by her maiden name, Kate Middleton, simply for SEO reasons?

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Same story, different headlines. The S*n reports rise in digital revenues and proclaims 'surging revenues', but the rest of the media reveal that significant losses override any gains... shame

Same story, different headlines. The S*n reports rise in digital revenues and proclaims 'surging revenues', but the rest of the media reveal that significant losses override any gains... shame #YNWA
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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Why did the number of times and Month were mentioned on social media last month fall by almost 50% between the start and end of the month? Spoiler: it's not a loss of interest or momentum clearlypr.co.uk/insights/b-cor…

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

For 3 years, Standard Life Aberdeen's rebrand to Abrdn has been the brunt of media jokes. Dropping the vowels to look 'modern', 'dynamic', and 'engaging' - to me - makes it sound like 'a-burden'... not the association you want with an investment firm! buff.ly/3JcCtYL

For 3 years, Standard Life Aberdeen's rebrand to Abrdn has been the brunt of media jokes. Dropping the vowels to look 'modern', 'dynamic', and 'engaging' - to me - makes it sound like 'a-burden'... not the association you want with an investment firm! buff.ly/3JcCtYL
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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Great to see our James return from paternity leave this week. Here is, right back into it, explaining the importance of sound media training for businesses, and the reasons why this both boosts business perception AND repeat media opportunities too: clearlypr.co.uk/insights/how-m…

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

If I asked you for a definition of what 'thought leadership' is, I suspect like many people you'd be a tad flummoxed. This video explains what it is, and how businesses are building their brands and bottom lines: clearlypr.co.uk/insights/video…

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

UK economic output (aka ‘growth’) at highest levels for two years… a very welcome story this Monday morning.

thetimes.co.uk/article/289cd3…

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Paul MacKenzie-Cummins(@PaulMacKenzie_C) 's Twitter Profile Photo

Why does this draw feel like a loss?! Not in our hands anymore, but 50(+) years as a Liverpool fan means eternal optimism comes as standard ⚽️ bbc.co.uk/sport/football…

Why does this draw feel like a loss?! Not in our hands anymore, but 50(+) years as a Liverpool fan means eternal optimism comes as standard ⚽️ #ManLiv #LFC #YNWA bbc.co.uk/sport/football…
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