Paul MacKenzie-Cummins
@paulmackenzie_c
Founder @clearlyPR. Telling stories (not the snitchy kind) about companies and their leaders. Advising others needing help with an ‘unexpected’ predicament.
ID: 82372787
https://www.clearlypr.co.uk/insights/ 14-10-2009 14:31:44
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New Fairtrade Foundation poll finds concern that the climate crisis could push up the price of imported food drives “conscious consumerism” via The Guardian theguardian.com/environment/ar…
Great piece in The Times and The Sunday Times talking about #BCorp. Although I do wish that the media AND B Corp UK use updated figures - there are almost 3,000 not 2,000 certified businesses in the UK. This is important because it shows it to be a 'movement' not a 'moment': thetimes.com/business-money…
With a decade in ad campaign sales and 20 years running PR campaigns, I think this book is bloody brilliant by Rory Sutherland Prompts a proper rethink of what makes both PR and Ad campaigns fly or die. My copy’s a tad battered and full of scribbles, so buy your own 🤪
17 brands warned by Competition and Markets Authority to "review how they market sustainability claims" or else face severe fine up to 10% of their global sales: businessoffashion.com/news/sustainab… #Greenwashing is far from dead - the number of references in the UK media is as high now as 12