Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile
Paul MacKenzie-Cummins

@paulmackenzie_c

Founder @clearlyPR. Telling stories (not the snitchy kind) about companies and their leaders. Advising others needing help with an ‘unexpected’ predicament.

ID: 82372787

linkhttps://www.clearlypr.co.uk/insights/ calendar_today14-10-2009 14:31:44

14,14K Tweet

3,3K Followers

4,4K Following

Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

New Fairtrade Foundation poll finds concern that the climate crisis could push up the price of imported food drives “conscious consumerism” via The Guardian theguardian.com/environment/ar…

Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

I do love the rich mix of stories and media outlets that the mighty Clearly PR team work with for clients. This is a wonderful example for one of the UK's oldest charities (850 years to be precise) - a proper heart warmer: bathecho.co.uk/news/community…

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Such a sensitive yet politically explosive issue. The MoD must get this right and make it right not just for moral and ethical reasons but for the sake of the Government’s reputation that’s now a tad rocky with the planned cuts to the winter fuel allowance apple.news/AD2dmtKR6TDmg1…

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45% of people aged 14-28 years old (rather ridiculously pigeonholed as ‘Gen Z’ by lazy marketers) are more likely to search TikTok or Instagram than Google. That figure falls slightly to 35% for those aged 29-43 (labelled by the same lazy marketers as ‘millennials’)

45% of people aged 14-28 years old (rather ridiculously pigeonholed as ‘Gen Z’ by lazy marketers) are more likely to search TikTok or Instagram than Google. That figure falls slightly to 35% for those aged 29-43 (labelled by the same lazy marketers as ‘millennials’)
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

Had a lot of fun teaming up with the brilliant Suzy Slemen (Bath) for the mighty Clearly PR's recent photoshoot. Loving the results and would highly recommend her.

Had a lot of fun teaming up with the brilliant Suzy Slemen (Bath) for the mighty Clearly PR's recent photoshoot. Loving the results and would highly recommend her.
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

With almost 3,000 B Corps in the UK, many newly certified businesses will be chomping at the bit to share the news with the media. But it's not easy; there's simply too many of us now. However, you CAN still get the media attention you want. Here's how:

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Like this from The Drum As a critic and perfectly-happy-to-expose-the-heck-out-of-green/social washers, this is a great reminder of the importance of being a #BCorp: thedrum.com/news/2024/09/1…

Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

Great piece in The Times and The Sunday Times talking about #BCorp. Although I do wish that the media AND B Corp UK use updated figures - there are almost 3,000 not 2,000 certified businesses in the UK. This is important because it shows it to be a 'movement' not a 'moment': thetimes.com/business-money…

Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

With a decade in ad campaign sales and 20 years running PR campaigns, I think this book is bloody brilliant by Rory Sutherland Prompts a proper rethink of what makes both PR and Ad campaigns fly or die. My copy’s a tad battered and full of scribbles, so buy your own 🤪

With a decade in ad campaign sales and 20 years running PR campaigns, I think this book is bloody brilliant by <a href="/rorysutherland/">Rory Sutherland</a> Prompts a proper rethink of what makes both PR and Ad campaigns fly or die. My copy’s a tad battered and full of scribbles, so buy your own 🤪
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

Ed Miliband could prove himself to be a master at #PR if he manages to successfully shift perceptions and influence a change in stance among objectors to Labour's clean energy agenda. It will do his #reputation no end of good, too. theguardian.com/business/2024/…

Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

An editor of a trade publication recently posted a 'request' for businesses to stop sending press releases announcing their new #BCorp status. With almost 3,000 certified businesses in the UK, it's harder to get media attention. But we know how to do it: clearlypr.co.uk/insights/how-t…

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Online news consumption has overtaken TV for the first time, but broadcasters are still the most widely trusted. Read more in The Conversation UK buff.ly/3TwUZ3A

Online news consumption has overtaken TV for the first time, but broadcasters are still the most widely trusted. Read more in The Conversation UK buff.ly/3TwUZ3A
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

It’s quite something when one of the newest media outlets in the UK is preparing to purchase one of the oldest. Tortoise and The Observer - a fascinating development if you ask me: buff.ly/3BamGZO

It’s quite something when one of the newest media outlets in the UK is preparing to purchase one of the oldest. Tortoise and The Observer - a fascinating development if you ask me:

buff.ly/3BamGZO
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Brilliant insights from our Meg on how and why the media must choose their words so very carefully when describing events, and why businesses and brands must do so too: buff.ly/4evq8fX

Brilliant insights from our Meg on how and why the media must choose their words so very carefully when describing events, and why businesses and brands must do so too:

buff.ly/4evq8fX
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The Evening Standard has printed its last daily edition after 197 years, as it moves to a weekly publication from next week. Sad, but tells us a lot about the direction of travel for traditional media outlets: standard.co.uk/news/london/ev…

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17 brands warned by Competition and Markets Authority to "review how they market sustainability claims" or else face severe fine up to 10% of their global sales: businessoffashion.com/news/sustainab… #Greenwashing is far from dead - the number of references in the UK media is as high now as 12

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Very nice to be included in this #BCorp feature in the latest edition of Bath Life magazine oppositive Good Energy COO, Fran Woodward. See P139: mediaclash.co.uk/bath-life/

Very nice to be included in this #BCorp feature in the latest edition of Bath Life magazine oppositive Good Energy COO, Fran Woodward. See P139: mediaclash.co.uk/bath-life/
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

Great way to start the week: the most mighty Clearly has been shortlisted for the Not-for-Profit and Charity Campaign of the year at the PRCA UK Awards 2024 for our work on the Baton of Hope campaign. You can see the case study here: clearlypr.co.uk/our-work/baton…

Great way to start the week: the most mighty <a href="/ClearlyPR/">Clearly</a> has been shortlisted for the Not-for-Profit and Charity Campaign of the year at the <a href="/PRCA_HQ/">PRCA</a> UK Awards 2024 for our work on the Baton of Hope campaign. You can see the case study here: clearlypr.co.uk/our-work/baton…