A1. Brands without communities lack the rich, two-way dialogue. Community = deep engagement, audience = surface-level interaction. They have customers, but they don't have fans and haters. Emotional attachment is not there #semrushchat #semrushchat

A2: Where to build a community: - where people mention our brand already . If we started from 0, I'd check where people mention competitors' brands - where the influencers hang out - where creating content is easy for me. What content am I good at? Videos or text? #semrushchat

A3. Don't label a customer with negative feedback as a hater. They are someone who is upset with you and want you to fix it. - Respond as quickly as possible. - Acknowledge their feelings. "I am sorry you feel upset". - Fix it if you can, explain it if you can't. #semrushchat

Q3 Recap: If you're running a community, chances are you've stumbled upon haters or upset customers (or will someday). Here are golden tips from our chatters and Olga Andrienko to turn it into a win! #SemrushChat

A4. People want to be part of something bigger than themselves. They want to belong. Show them the impact of your brand and your vision. Make them feel like they're part of that impact. #semrushchat

A4. People connect with people, so it's essential to show who is behind the brand. I started showing my face at the end of every #semrushchat. I've met hundreds of people in our community at industry events. Connect with your audience on a personal level.

A5. You don't need in-person events to build a strong community. But it will happen a lot faster, if you do meet with your community face to face sometimes. Downside: events are expensive to host #semrushchat

A5. No matter if it's in person or online, the sense of connection and the feeling of community is key. Making people feel seen, heard, and valued is the key to fostering a strong community. If for now you're more comfortable with online, stick to it #semrushchat

Today's #semrushchat was a great reminder of the power of community and the importance of engaging in meaningful dialogue. Hugs to you all!

Honestly, we don't want this to end! If you feel the same way, you'll love our Semrush Chat Book. It's a compilation of all our 341 (!) past #SemrushChat events, packed into one paperback. We´ll donate everything we´ll earn to One Tree Planted 🌳 social.semrush.com/43OFmGZ

I saw the numbers and I was literally shaking. Google searches for antisemitic queries are up MASSIVELY since October 7‼️ 🔴 "kill jews" up 1,800% 🔴 "glory to our martyrs" up 12,000% 🔴 "why are jews bad" up 450% 🔴 "intifada revolution" up 12,000% 🔴 "hitler was right" up

Google is rolling out AI Overviews to more and more SERPs. This is a graph for MARCH showing AI Overviews SERP feature in Semrush domain NY Times, but I see this for pretty much each domain with authority Top of the funnel becomes smaller and smaller

Gm! 🚀 Enjoy the takeaways from the Marketing + AI workshop by Olga Andrienko, VP of Brand Marketing at Semrush! 🔸 Map your processes to spot AI opportunities. List your internal workflows and plot them on a grid of risk vs. reward. Prioritize high-reward, low-risk areas to

New episode just dropped! 186: Olga Andrienko: Ex-VP at Semrush left her 35-person brand team to build AI for marketing ops Blog recap: humans.short.gy/olga-blog Youtube: humans.short.gy/olga-youtube Spotify: humans.short.gy/olga-spotify Apple: humans.short.gy/olga-apple

How and why I left her 35-person brand team to build AI for marketing ops • How to prioritize AI use cases • How to beat AI imposter syndrome • How AI agents are reshaping marketing ops • The huge content automation she built at Semrush • Exploring a future of play-to-earn