From $4.5k /day to over $20k /day in less than 30 days 👀 We're not even running BFCM offers yet

Post Purchase Survey responses during election 👀 Can you guess the question? 15% off Triple Whale 🐳 for anyone who guesses it

Oh shit... 60 days away! 60% sold out of tickets. 100% locked in with delivering the best east coast event. - Mid Market and Enterprise Focused talks sharing actual tactics - Beautiful venue with dedicated networking space and a new unseen "shorts stage." - 240 of the

From machine learning to creative optimization, media buying has evolved. It's no longer about setting it and forgetting it—it’s about actively testing and adapting. Susan from Firebrand Digital shares why full-stack agencies are crucial for founders who don’t have the time

Casually chatting to a guy at the hotel bar who turns out is spending $60m /year on paid ads for lead-gen dentals... World is full of it, just go find it.

Nicklas Larsen Doing his thing. Talking about @meta Andromeda rn

Intense last 30 days: - Visited 4 continents - Scaled brand from $0 to $1.1m across 14 markets - Ran in-person partner workshop - Spoke at Commerce Roundtable (shoutout Nick Shackelford 🦾 & Jimmy Kim) + Our Accelerator scaled a brand $40k/mo → $103k/mo Back home, locking in

It seems like the entire internet has just stepped out for the day Google Workspace, TripleWhale, Claude, just to name a few - apparently even fkn Fortnite and Pokemon is down 💀 I feel like this started happening much more frequently at the start of last year, or just me?

Every great ad dies. Systems don’t. Nicklas Larsen shares how to build systems that outlast every viral hit. 🗓 Join 600+ DTC leaders in San Diego, Sept 22–23 ✅ Tactical sessions 🌊 Waterfront views 🤝 Real connections that move the needle 🎟 $100 off with code EARLYBIRD →

Stop chasing winning ads. Start building winning systems. Nicklas Larsen shares how he shifted from guesswork to systems that scale. Join 600+ DTC leaders in San Diego this Sept 22–23 for two days of tactical strategy, hands-on workshops, and next-level networking by the

Yo ChatGPT?

When did Google start doing crappy outreach with broken mergetags? This came from an actual google.com email address

Just flew my first ever Starlink-enabled flight with airBaltic & it's freakishly good. 1. Cleared my Slack 2. Joined our Monday Standup (0 lag) 3. Watched the Formula 1 highlights The best products are always the ones that make you forget you had a problem in the first place

ROAS is the most dangerously misused metric in DTC I see a lot of brands set ROAS targets for their marketers and assume they’re protecting margin. In reality, they’re often: 1. Capping growth 2. Wasting spend 3. Driving acquisition costs through the roof We recently saw this

If you are a brand owner and want to sell at some point: There are 2 things to consider that impact your enterprise value outside of your EBITDA, category & revenue (that almost no-one talks about). 1: Team and key man risks 2: The process IP that your brand scales with

I’ve spoken to 100s of DTC founders and most of them want to exit some day People get lost in how to translate an exit goal —> into an actionable plan for the company Here’s how we do it: If your goal is to exit your brand for $50M then you need to reverse engineer what a

It’s not about “finding a winning creative" - that’s the result It’s about building process and IP so creative wins are: - Repeatable (process) - Understandable (learnings) - Brand-owned (IP) Not just in a creative strategist’s head

Reminder for DTC brands: Build lifetime budget campaigns and flex ads 4 BFCM on Meta Flex Ads: Real-time rotation Faster optimization + utilization of Andromeda LTB: Fixed duration + budget Much faster deployment AND recognized budget updates (*if they manage through wknd)

Reminder: Triple Whale 🐳 is still updating in real-time! (yes, even right now with Shopify admin is down)