When there’s scarcity, there’s always going to be resellers. To know how scarcity makes people “spend stupidly” on sneakers, read my edition for Trade Tricks. Tap to read: the-ken.com/tradetricks/wh…

indianexpress.com/article/india/…

Meatballs in an IKEA store: Why non-F&B businesses are betting on food indianexpress.com/article/busine…

Hotstar must die for Disney+ to live.

The big fat Indian wedding: cheaper hotels & flights, visa-free deals drive business overseas indianexpress.com/article/busine…

Over the last few yrs, every single financial advisor I met gave me one advice - Don't buy a house, rent one. It's a dead investment. What you end up paying (after loan) & what you get (market value of house), makes no sense. Why then are people buying houses??

The real-world range of electric scooters falls far short of the advertised figures by EV makers. For an Ola e-scooter, many users say that the actual distance it can cover on a single charge is nearly 40% less than the advertised claims. But Ola isn't anxious about this.

Have you ever placed an online food order during your train journeys? If yes, I am looking to speak to you. My DM is open. Please RT for reach 🙏

Chartered accountants, that were once hailed as the finance world's elite, are facing a crisis. Nathan Narde has a wonderful story in today's The Ken on why CFA is becoming a more desirable tag. Last year, I reported on how CAs are losing ground to MBAs.

Are you one of the 4.3 lakh people who've downloaded the new Digiyatra app? Do you know why the old app suddenly conked off? They'll say improving efficiency, etc. You must know it's about an alleged scam Free story, just sign up and read: the-ken.com/story/you-need… Lede by: Kavi_og

I'm trying to expand my knowledge about tech policy in India. I'll be tracking it as a beat at The Ken Need your help with ideas, tips, reading material, contacts...you get the drift :) Where do I begin? (AI-generated image just to get your attention)

You can see them all around you. The 40- or 50-something “consultants”, “freelancers”, “part-time executives”, or “self-employed” hustlers. These are who we at The Ken call “the unwilling retirees”—people forced to shift from traditional career paths into makeshift roles.

This is from Nuha Bubere (नुहा)’s wonderful piece on Minimalist. Read up also to get super insights from the company’s co-founder Mohit Yadav on how they cracked the beauty space dominated by multinationals like HUL, Lakme. The Ken the-ken.com/story/four-yea…

These are tough times for NPCI-the quasi government body that created UPI. The govt wants it to find a new hero product that it can show off for political gains. But that's an unrealistic expectation and it's burning out NPCI's workforce! Free read! the-ken.com/story/npci-fee…

Shocked to learn that some e-pharmacy companies are following such dubious practices. the-ken.com/story/pharmeas…

Red Bull was on 🪽 until Sting came on a 🚀. That’s exactly what Rounak and I found while reporting in and around villages in Delhi NCR where dope of Sting has become like a ritual for a lot of children as well as rural folks! The Ken the-ken.com/story/red-bull…

This is a fantastic public service piece by Shivani Verma . The The Ken continues to impress with its incisive reporting. Tech companies in healthcare have an extra responsibility for responsible communication the-ken.com/shared-story/?…

India has a baby problem. Its fertility rate is now below its replacement level. So the states have begun offering “free” IVF treatment. But how are they promising an expensive proposition for which private fertility clinics charge lakhs? The Ken the-ken.com/story/ivf-trea…

20yrs ago, I gave up the prospect of a career in medicine & took admission in a mass media course. My reasons were entirely personal - I wanted to be a writer for as long as I can remember. MBBS & later MD is a very tough journey - no sleep, no tardiness - & very expensive too