Nithin Kamath Thanks for sharing Nithin Kamath!! Here's the link to our fully story. The Ken Anand Kalyanaraman

the-ken.com/story/how-life…

The persistency ratio of life insurance policies is nearly 50% after five years, which means that only half of those who purchase life insurance keep it active for over five years. Also, if you surrender your policy within this time, you might only get back up to 50% of what…

NEW: Swiggy has gamified health insurance for its food delivery workers. Divided into gold, silver & bronze, their insurance changes weekly as per the category they fall under that week based on the points earned.

My latest for Rest of World: restofworld.org/2024/swiggy-he…

We have an interesting set of questions to ask you on career longevity if you are a working professional aged 40 and above. Help us by taking the survey and sharing it? TIA!
theken.typeform.com/to/PzZsuFfV

Aditya Birla Fashion is taking a radical step to save itself. It is letting go of its most precious asset- the Allen Solly & Louis Philippe brands & list it separately. Seetharaman G has a sharp story on this split, and whether this will save ABF's soul. the-ken.com/story/whats-ad…

Died. Went to heaven. And came back for seconds.

What did I tell you Arundhati Ramanathan ? Someone plants a bomb and then they got 500 rupees from you 6 months ago, and then you are a terror suspect.

Any way you look at it, this KYC and digital trail obsession is backward looking when it comes to investigations.

Nazara Technologies, India's only listed gaming company, is at a crossroads three years after pulling off its $80 million IPO.

Read my story in The Ken, featuring an interview w/ Nazara's co-founder Nitish Mittersain, to understand the company's next move.
the-ken.com/story/whats-st…

India wants to add hundreds of solar farms and create thousands of jobs by making solar panels and cells. But it has to choose one of the two now writes Seetharaman G in this keenly-observed piece the-ken.com/story/india-be…

Peak XV, formerly Sequoia India, partners have pooled in their personal wealth to start a new, perpetual fund. It's unprecedented in the VC community, at least in India. Arundhati Ramanathan has an informed analysis on why Peak XV has done so: the-ken.com/story/why-is-p…

The deadline to shutdown came and went. Paytm Bank is done. But it’s lending partners are yet to be fully convinced finds out Rounak in today’s story the-ken.com/story/paytm-is…

Spolier alert: This is a happy story.
And gosh what an absolutely stunner Bruno has turned out to be. Know anyone who can be a great pet parent to him?

I am working on something exciting at The Ken and I want to take it to the next level with the help of some subscribers.

That’s why I am looking to speak to folks who have subscribed to The Ken in the last 3 months.

If you have subscribed or know some one, please DM :)

I write about what I found out in today's Green Margins newsletter from @thekenweb. 👇

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At peak water crisis, Urban Co is promoting its RO water purifiers--the most wasteful of purifiers. It's a category that is among most serviced. But is that good enough a reason to get into this? Shivani Verma + Shaswata Kundu Chaudhuri have a sharp story on this the-ken.com/story/urban-co…

What's worse than banks stealing from customers for gov't schemes? Banks forging papers to cover it all up. Canara Bank did just that. UCO Bank employees say they too were asked to do it. Frauds happening en masse for PMJJBY. New story in Article 14 ⤵️
article-14.com/post/banks-wan…

Reebok has always been in Nike's shadow in the US. But, interestingly, Reebok seemed to be ahead of its rivals in India, before it began to flounder. Now it has a shot at being relevant, thanks to a retailer that has had its share of struggles, too. the-ken.com/tradetricks/re…

While CAs are seeing a steep decline in registrations, CFAs are all the rage. This is forcing the CA body to do something it is loathe to doing-- change. Nathan Narde has a great story today on this shift the-ken.com/story/no-one-w…