It must be one hell of workplace if you fire an employee for not responding to a message, and then he erases the company's data. And even as all this was happening, KiranaPro raised Rs 10cr from investors! Due diligence? Hiral Goyal The Morning Context themorningcontext.com/internet/the-c…

While Porter continues to hold the top position in the on-demand logistics race, it can no longer ignore the looming challenge posed by players slowly entering the space. I explore the present threats and the startup's possible next moves in my latest story.

Drools is India's latest unicorn. But it's still chasing Pedigree in a tough market. This week in our State of the Unicorn series, we look at how the brand got here and whether it can stay ahead of the pack. Muskaan Gupta writes. themorningcontext.com/state-of-the-u…

Once upon a time, I had a pet, who preferred home-cooked food over Pedigree & Drools. Times are changing. Owners have little time. And pet food sector is booming. Drools is now a unicorn. But can it beat Pedigree? Muskaan Gupta writes The Morning Context themorningcontext.com/state-of-the-u…

🔓We have made this story FREE to read for a limited time. Everyone’s talking about how big Jane Street’s gains were. The real story? How easily they made them. themorningcontext.com/yesterday/jane…

As a reader if you wonder, or are irritated, by the constant use of anonymous sources in stories, here is a story that explains the reasons behind its usage. Ridham Gambhir writes The Morning Context themorningcontext.com/on-the-record/…

We like anything that comes for free. If it's of actual use or not, doesn't matter. That's the thing with Airtel's free Perplexity offer. And it's also about the India market and its significance. Ashish K. Mishra writes The Morning Context themorningcontext.com/internet/googl…

Three cousins from Punjab built a beverage brand around a Rs 10 fizzy jeera drink. Lahori Zeera shows how the right idea can beat the giants. We are unlocking this story for 24 hours, don't miss it: themorningcontext.com/business/bever… #ContextEveryday #6YearsofTMC

MoveInSync software+hardware solution for urban employee's commute problem was a breakthrough. It has scaled well and expanded + diversified. Yet, it faces a unique problem. All in today's story The Morning Context Muskaan Gupta themorningcontext.com/internet/movin…