Meet the “Base Builders” - one of five segments that Mr President identified in our “Future of Finance” report about the next generation of financial customers. Find out how you can connect with them, and the other four segments that we identified here: mrpresident.co/intelligence/

Through our vast study with “financially engaged” British 18-35 year olds, we have identified five distinct audience segments. Download our “Future of Finance” report, to get closer to this next generation of financial services customer: lnkd.in/dCivC66N

The faces of Mr. P, each designed as a beautiful brand.

#15 Jon Gledstone

Jon’s brand is inspired by his love of The Arsenal, his insatiable thirst and love of puns.

We've picked his birthday to release this beauty into the world. Cheers to you JG! 🍻

Today is #EarthDay and it's almost a year since we created a surfboard made from ocean waste, in order to highlight the outrageous dumping of sewage in our seas. We all still need to do more. So if this 💩 disgusts you as much as us, take action at sas.org.uk/water-quality/…

We’re doing what those-that-do do when they’ve been shortlisted for the Marketing Society Star Awards and cracking open a bottle of the Woodsman whisky. Huzzah! 🥃📷 #WoodsmanWhisky #MarketingSociety #StarAwards #WellEarned

He's here and he's perfect! Introducing Kavanagh Reeves - the newest member of Mr. Ps design team. Three things you should know about Kav: he loves 80s music more than you, he's a sneaker head, and he's got a cat called Muteena.

Cheers to that! 🥃

Our MD, Mizzy Lees, talks about how to get the most out of our team, the importance of work-life balance, and flexible working to Anna Hristou, Founder of Wildwood Talent. youtu.be/8XU0u1Uwo3o

Our Associate Creative Director, Joe Stone, and Junior Designer, Rahul Sonegra, share their favourite books as part of the Little Black Book round-up for #WorldBookDay . Have a read! 📚 lbbonline.com/news/uk-advert…

We are drawn to congruence. And as our CSO, Nick Emmel, referred to in his recent article: 'It’s probably why Americans will still elect Trump – irrespective of whatever atrocity he has committed this week.' campaignlive.co.uk/article/status…

“It’s a planner's job to keep close to the audience, to truly understand what can best resonate with a particular audience amidst the volatility.”…Wise words from our Strategist, Harriet Tavener.

Watch our CCO, Jon Gledstone, talk about how we beavered away to create 'the world's most successful whisky ad'. Thanks @uncensoredCMO for having us. 🥃 🦫 youtube.com/watch?v=w0FmS2…

Status Quo & the importance of brand congruence – a view from Nick Emmel Nick Emmel Mr. President buff.ly/3woawtX

Congruence. Now there’s a word you don't hear often. Our CSO - Nick Emmel - is rather fond of it, though... Read Nick's case for putting value in brand congruence in his latest article for Campaign here: campaignlive.co.uk/article/status…

The faces of Mr. P, each designed as a beautiful brand.

#14 Nick Emmel

Inspired by his resoluteness, clarity and penchant for a retro football scarf, Nick’s brand is as straight talking as it gets.

Thank you for the honourable mention System1 in the Nation’s Favourite Ads of 2023.

“an ad which delights audiences and breaks away from category conventions to get an all-time high score for its sector. As the ad says, well earned.”

system1group.com/nations-favour…

Raising a dram to all our Scottish friends tonight #BurnsNight 🥃

Our CEO, Claire Hynes, speaks to Little Black Book on the latest IPA Bellwether Report and how optimism and resilience are the perfect tools for the year ahead: lbbonline.com/news/investing…

The faces of Mr. P, each designed as a beautiful brand.

#13 Naomi Dunne

Energetic, positive and almost always clad in lycra, Naomi’s brand is inspired by her love of the two Cs - cycling and chocolate.

We're delighted to have designed and run a progressive pitch process for whisky brand Old Pulteney Whisky

Congratulations to Mr. President👏

Read more in Campaign: campaignlive.co.uk/article/mr-pre…