He's not wrong

Just met this guy Harley Finkelstein he says he's also in ecom, hope it works out for him DTC can be tough

Bit late but FERMÀT had crazy product releases recently, and seem to be killing it, keep it up guys!

Their geometry of growth newsletter is awesome too, one of the few I still check out (by Alexa Kilroy I think)

Check out the latest article in my newsletter: Make your orders giftable linkedin.com/pulse/make-you… 🎁

Quick A/B test insight from last month-

Lowering shipping prices by $5 (just) to the UK caused one brand to lose 11% in total cart value.

BUT–
They had a 22% relative conversion lift. So they had a net increase of $1.7M annually (!)

Let’s go!!

Amazon checkout page has been optimized over billions of transactions.

Did you know you can offer the same big data approach and offer delivery certainty and shipping revenue options on your store?

Let's see how PrettyDamnQuick 📦 increases conversion and shipping revenue:

'Don't make me think' your customers beg.

Help them-
Communicate clearly
Delete the fine print
Make your design intuitive

What else?

The chances that the first version of your shipping options is the right one is *zero* says Ben-David.

So he’s glad he A/B tested his shipping price sensitivity options, it’s going to make CleanSkinClub an extra 7 figures in revenue this year.

Impressing customers right out of the gate isn’t the easiest thing to do nowadays…

Even if you have the most amazing product, slow delivery times and high shipping costs can instantly scare customers away.

If you are a brand owner you know what I'm talking about.

Looking at

Pretty much every checkout would benefit for a push of trust in checkout, don't leave any room for doubt at the finishline!

Van Gogh said:

'I am always doing what I can't do yet in order to learn how to do it.'

And it's just as true about entrepreneurship (and life!) than it is about painting.

Thanks @jamesclear for the inspo from the newsletter

Some people call it customer call outs, we call them trust badges.

Either way, make sure you're building trust in checkout and not just pushing shoppers to buy more!

Nice to see Etsy coming around too!

Memorial day is in 2 weeks.
Yet another reminder this year is flying by.

Another clip from the recent How We Buy with @dylanander @oddomadic Shaun Brandt 👀 Chase Mohseni 🔥!

Reviewing Spaze's site & checkout (I get into the checkout around the 5m mark)

share.descript.com/view/KqUpTADUD…

psst don't forget about Mother's Day this Sunday!

'The chances that you're running the correct shipping rates and the right checkout is zero'

Ben, founder & CEO of Clean Skin Club is one of us, a passionate 'test everything' type of guy.