Mike Proulx (@mcproulx) 's Twitter Profile
Mike Proulx

@mcproulx

CMO Research Director @Forrester. Emerging media contributor @NECN. Author of Social TV. I cover the mashup of media, marketing, and culture. Tweets are my own.

ID: 12075892

linkhttp://mikeproulx.com calendar_today10-01-2008 16:34:28

14,14K Tweet

5,5K Followers

722 Following

Mike Proulx (@mcproulx) 's Twitter Profile Photo

Meta winds down its plans to support digital collectibles (#NFTs ) on Instagram and Facebook “for now.” techcrunch.com/2023/03/13/met…

Mike Proulx (@mcproulx) 's Twitter Profile Photo

Meta to reduce its workforce (again) by another 10,000 people and also close 5,000 open reqs. about.fb.com/news/2023/03/m…

Mike Proulx (@mcproulx) 's Twitter Profile Photo

Coke prompts brand fans to create and share branded art using #generativeAI tools: #ChatGPT & DALL-E. adage.com/article/market…

Mike Proulx (@mcproulx) 's Twitter Profile Photo

TikTok now requires all realistic #AI-generated/edited content be “clearly disclosed." theverge.com/2023/3/21/2364…

Mike Proulx (@mcproulx) 's Twitter Profile Photo

Is a #TikTokBan imminent? Seems so. And users and marketers will have to settle for second best. forrester.com/blogs/a-tiktok…

Forrester (@forrester) 's Twitter Profile Photo

VP, Research Director Mike Proulx spoke on what he refers to as a "metaverse hangover" with NPR. Listen here to learn what that means for the tech world's immediate plans. forr.com/3KzuUwx

Susan Tran (@susantran) 's Twitter Profile Photo

No cash. No card. No problem. On #TechTuesday we talk about Panera Bread rolling out a program that lets you pay with the palm of your hand. Mike Proulx also shares what this means for privacy concerns. #NECN necn.com/morning-chat/t…

Mike Proulx (@mcproulx) 's Twitter Profile Photo

I’m reminded of this clip from 2015 — how genuinely @lindayacc pushed back on me after implying that NBCU was “stodgy.” She’s gonna do just fine at Twitter. There are very few people who would NOT be seen as merely a figure head Twitter CEO…and Linda is one of those few.

Reuters (@reuters) 's Twitter Profile Photo

Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by new CEO Linda Yaccarino to attract advertisers, according to Mike Proulx of Forrester reut.rs/3PBVbgR

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Can Meta's Threads succeed in an already crowded Twitter-alternative market? My thoughts ⬇️ (Also, follow me on Threads 😉) forrester.com/blogs/interope…

NYT Business (@nytimesbusiness) 's Twitter Profile Photo

“Raising prices will boost revenue for streaming services in the short term, but overusing this marketing lever isn’t sustainable, as consumers expect value: great content at a fair price,” wrote Mike Proulx of Forrester Research. nyti.ms/3tCUs69

Forrester (@forrester) 's Twitter Profile Photo

Following news on the NBA's media rights deal with Amazon, Comcast, and Disney, VP, Research Director Mike Proulx weighs in for this The New York Times article. forr.com/46mOPs5

Mike Proulx (@mcproulx) 's Twitter Profile Photo

My first and only post on Bluesky was in July of 2023. I'm going to start posting more regularly there about marketing/CMO-related stuff. You can follow me at: bsky.app/profile/mcprou…