Diageo is using AI to better understand “real” consumers’ behaviour as it looks for new avenues for innovation away from product, according to its global head of planning for breakthrough innovation Ana dela Guardia marketingweek.com/diageo-ai-real…

Dan Elton, executive vice-president for customer at Asos, is our latest guest on This Much I Learned who is tackling one doozy of a transformational project in turning around the fortunes of the online fashion retailer.

marketingweek.com/asos-top-marke…

With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around marketingweek.com/flooring-brand…

Controversial Apple ad ranks low with consumers and industry alike, data suggests

The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short marketingweek.com/apple-ad-ranks…

Reacting to her appointment, Fabiola Torres described Gap as an “iconic brand with a compelling history”, adding: “I’m looking forward to being a part of the next chapter of this brand, building its future and championing Gap’s amazing legacy.” marketingweek.com/gap-new-cmo/

Marketing Week's Festival of Marketing is the unmissable marketing event of the year, an essential day for marketers to have in their diary. And this year promises to be the best one yet!

So, don't miss out and download your delegate pack today! ow.ly/1pvt50RB91T

#FOM24

Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss

marketingweek.com/ford-digital-c…

Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.

marketingweek.com/marketers-effe…

ITVX delivers double-digit growth in streaming hours and ad revenue

The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.
marketingweek.com/itvx-double-di…

Despite increasing marketing spend in Q1, Airbnb is considering a potential tightening of activity to “drive growth” as it looks to become “more aspirational”. marketingweek.com/airbnb-cfo-dis…

.Gap looks to ‘next chapter’ with return of CMO role

The fashion retailer has appointed former PepsiCo and Nike marketer Fabiola Torres as its new global CMO, a position left open since 2022.
marketingweek.com/gap-new-cmo/

In the fourth featured sectors in this year’s CX50 list, here we reveal the names of 10 professionals who have stood out from their peers as trendsetters and guardians of great CX at manufacturing, logistics, energy and utilities brands
marketingweek.com/cx50-2024-manu…
Cognizant Adobe

AB InBev is “disproportionately” allocating marketing investment behind its megabrands, as the business continues to rebalance its portfolio in the wake of the Bud Light scandal marketingweek.com/ab-inbev-marke…

Should marketing leaders ramp up training in new tech for their existing teams or look to recruit talent with AI ‘expertise’?

marketingweek.com/ai-literate-ta…

Does your brand measure up when it comes to mental availability?

More brands are talking about mental availability, but talk is cheap. To understand its value you need to recognise it for what it is – a metric to be measured
marketingweek.com/does-your-bran…

#spon @clearchanneluk

.Zoopla adopts ‘scientific’ approach as marketing spend surges 41%

Claiming the brand has “carried the business forward” in its push to become more than home search, Zoopla is taking a “scientific” approach to allocating marketing spend marketingweek.com/zooplas-market…

However you define marketing excellence, it’s essential those standards – and the outcomes – are shared with the wider organisation and documented for the future. marketingweek.com/document-marke…

Curious about the magic that makes a winning campaign? Have a look into the winners showcase from Specsavers from 2023 and uncover the secrets behind the most innovative and impactful marketing campaigns of last year! marketingweek.com/specsavers-mar…

#MWAwards24

What is marketing excellence? It’s a question facing leaders across the marketing spectrum.

“You ask six different people in different parts of the organisation what they understand marketing to be and they’ll all give you a completely different answer.” marketingweek.com/define-marketi…

Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads

Here's how humour helped Nationwide position itself as the ‘antithesis’ of other banks: marketingweek.com/nationwide-use…