In UK, Peter Cain Peter Cain of Marketscience Joins icomglobal #Attribution & #ChiefAnalytics & #ChiefDataOfficer Councils - ow.ly/ZPAs50A5UrD | #smartdata #marketing

Our downloadable databases now feature all relevant #COVID19 data across the US, UK, and Canada. This #data can be used alongside other variables in an #MMM analysis & forecasted to help you understand current and future impact on business. Take a look: bit.ly/35p1MSt

In US, David Dixon of Marketscience Joins icomglobal #Attribution #BehaviouralScience and #ChiefAnalytics & #ChiefDataOfficer Councils - ow.ly/4V9K50A9W2F | #smartdata #marketing

The Changing Face of #CustomerExperience - ow.ly/9xof50Ab45a |Marketscience Fiona Blades - MESH

As #COVID19 continues to shape the new normal in the realm of #CX, we sat down with Fiona Blades, CEO of MESH, one of our key vendor partners, to discuss the deluge of new digital CX responses & what this means for the future of #brand experiences bit.ly/2YqjsLX

Thanks Mark Ritson for a great eulogy to Don. We had the pleasure of working with Don as an advisor to our firm and couldn’t agree more on his drive to see #marketing and #sales as a “connected whole”. We’ve no doubt his legacy will live on. bit.ly/37PdgAb

Calling all data gurus - we are #hiring! We're looking for a rockstar Analytics Consultant to join our growing team. Take a look at the opening below and let us know if you're the right fit. bit.ly/2AfrQo2

As #COVID19 continues to shape the new normal in the realm of #CX, we sat down with Fiona Blades, CEO of MESH, to discuss the deluge of new digital CX responses and what this means for the future of #brand experiences. Take a read: bit.ly/2YqjsLX

Great to see such a collaborative industry effort put forth towards this #attribution Whitepaper. Great work all!

Calling all #data gurus - we are #hiring! We're looking for a rockstar #Analytics Consultant to join our growing team. For interested candidates please send your resume and cover letter to [email protected] bit.ly/2AfrQo2

Our #covid19 U.S. database has just been updated to reflect the latest numbers. This #data can be used alongside other variables in an #MMM #analysis & forecasted to help you understand current and future impact on business. Download it today! bit.ly/35p1MSt

In our latest article we dive into the top 3 #marketing #measurement questions of today, and give you the answers and advice so that your business can continue moving forward. Read more: bit.ly/3lE8UCq

COVID Impact: #Measurement & #Analytics Q&A - ow.ly/sOwa50BkyII | Marketscience #marketing

We recently had the pleasure of presenting alongside PwC to ISBA members on the impact that #COVID has had on measuring #marketing effectiveness. Key presentation points can be found here: bit.ly/33XqxFO. Big thanks to all who attended!

New Research Reveals Flaws In Conventional Marketing Mix Modeling Approaches - ow.ly/CLcG50GMvWE | Peter Cain Marketscience #MarketingMixModeling

market.science/marketscience-…

Check out our new blog series, "Marketer's Guide To Measurement"! This guide helps #marketing executives navigate #measurement and #analytics, offering insights and practical tips for informed decision-making. market.science/marketscience-…

Check out our new brand video that highlights Marketscience's core values, services, and unique approach to delivering tangible business outcomes and maximizing #marketing #ROI for clients across industries. market.science/marketscience-…

Marketscience is headed to PossibleEvent! Let's connect and talk all things marketing effectiveness analytics and explore how we can help you optimize your marketing spend - even in uncertain times! Drop us a line at [email protected] and we would be happy to meet.

New peer-reviewed research from Marketscience challenges the common dual-Adstock approach in MMM. Are long-term ROI claims overstated? Find out why it matters 👉 🔗 market.science/modelling-the-… #MarketingStrategy #MMM #Adstock #ROI #BrandBuilding