Marc Iskowitz
@Marc_Iskowitz
Editor-at-large, Medical Marketing & Media; dad/husband; hobbies: sports, writing about pharmaceuticals.
01-06-2009 21:30:50
1,2K Tweets
1,0K Followers
378 Following
Yes, says Elisabeth Rosenthal, the term 'journey' has run amok in healthcare marketing, and it underscores a larger problem: mmm-online.com/home/channel/f…