It's Neal Awards season + MM+M Magazine grabbed a nom for best single issue. What a nod to the way this team goes about meeting its far-reaching editorial remit. (Oh, and I'll be chasing another one of these myself.) Thank you, SIIA mmm-online.com/home/channel/m…

My colleague Lecia Bushak interviews CDC director Mandy Cohen on how the agency plans to improve public health messaging in a post-COVID world for MM+M Magazine mmm-online.com/home/channel/r…

Major dev. in copay accumulator case, as #DOJ withdraws appeal of '23 decision that vacated #HHS rule allowing insurers not to count mfr. copay assistance toward beneficiary's deductible/OOP max. Plaintiffs claim this effectively ends accumulators. hivhep.org/press-releases…

Arrived today for #JPM24 . Looking forward to the delight of seeing + speaking with colleagues, and for the exhilaration of being ‘on the ground’ during one of the year’s most newsworthy weeks.

Inside Bayer’s embrace of generative AI mmm-online.com/home/channel/7… #7DaySupply MM+M Magazine Saskia Steinacker

While 5% was once a dream, medicines now help people shed 20% or more body mass. Drug co's say quality, not magnitude, is their next frontier: mmm-online.com/home/channel/o… nabil mahana

Yes, says Elisabeth Rosenthal, the term 'journey' has run amok in healthcare marketing, and it underscores a larger problem: mmm-online.com/home/channel/f…

For those thinking of watching #Netflix 's Pain Hustlers flick, Jack O’Brien will have a review on this wk's MM+M Magazine podcast. For context, back in 2019, the Insys Therapeutics case was a 'punitive turning point' for #pharmamarketing mmm-online.com/home/opinion/a…

Israel-Hamas war marks a CEO commentary sea change: mmm-online.com/home/channel/7…

Why #RWD is the new #marketaccess : mmm-online.com/home/channel/7…

The Bloc finds a way to drive scale organically to compete with larger agencies. The 'new agency strategics' trend continues! mmm-online.com/home/channel/a…

Well, someone had to ask the question... mmm-online.com/home/channel/7…

'The corporate world is claiming Diversity Fatigue, yet we haven't scratched the surface of equity in this country.' Pharma marketing industry divided over workplace DEI: survey mmm-online.com/home/channel/p…

What Medicare's drug list does and doesn't include: mmm-online.com/home/channel/b…

Piece no. 3 in my trilogy on 'the new agency strategics': Why a wave of healthcare agencies may be about to change hands: mmm-online.com/home/channel/7…

Very comprehensive piece of reporting by Campaign US colleague Sabrina Sanchez breaking down presidential spends, and just a great reference as the '24 campaign begins to heat up campaignlive.com/article/1833394 via @campaignliveus

'Of all the print editions MM+M publishes on an annual basis, the Diversity Issue is the one from which I learn the most.' Couldn't agree more w/ my colleague Larry Dobrow: mmm-online.com/home/opinion/e…

Inside the rise of the new agency ‘strategics’: mmm-online.com/home/channel/7…

2/3 of docs said they’re interested in AI support from pharma, citing a range of ideas and solutions mmm-online.com/home/channel/7…

Class-wide coverage limits could keep Eli Lilly’s wonder drug out of the hands of many of those who could benefit most:
mmm-online.com/home/channel/7…