Marc Iskowitz
@Marc_Iskowitz
Editor-at-large, Medical Marketing & Media; dad/husband; hobbies: sports, writing about pharmaceuticals.
ID:43977942
http://www.mmm-online.com 01-06-2009 21:30:50
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My colleague Lecia Bushak interviews CDC director Mandy Cohen on how the agency plans to improve public health messaging in a post-COVID world for MM+M Magazine mmm-online.com/home/channel/r…
Inside Bayer’s embrace of generative AI mmm-online.com/home/channel/7… #7DaySupply MM+M Magazine Saskia Steinacker
While 5% was once a dream, medicines now help people shed 20% or more body mass. Drug co's say quality, not magnitude, is their next frontier: mmm-online.com/home/channel/o… nabil mahana
Yes, says Elisabeth Rosenthal, the term 'journey' has run amok in healthcare marketing, and it underscores a larger problem: mmm-online.com/home/channel/f…
For those thinking of watching #Netflix 's Pain Hustlers flick, Jack O’Brien will have a review on this wk's MM+M Magazine podcast. For context, back in 2019, the Insys Therapeutics case was a 'punitive turning point' for #pharmamarketing mmm-online.com/home/opinion/a…
Very comprehensive piece of reporting by Campaign US colleague Sabrina Sanchez breaking down presidential spends, and just a great reference as the '24 campaign begins to heat up campaignlive.com/article/1833394 via @campaignliveus
'Of all the print editions MM+M publishes on an annual basis, the Diversity Issue is the one from which I learn the most.' Couldn't agree more w/ my colleague Larry Dobrow: mmm-online.com/home/opinion/e…