Hype around OpenClaw🦞 is crazy So last week I decided to launch Octolens skill for OpenClaw Today we already have 198 downloads and people writing about it on Reddit and X Being early pays off Try it out and let us know what you think! (Octolens account is needed) `npx

Woke up to 'simple' and 'pretty decent' on Reddit this morning. I'll take it 🐙

I thought I'd work while my newborn slept. Classic first-time parent mistake (or maybe just me). Took me about one week to realize that wasn't happening. The same week my husband's paternity leave ended. Most of my friends are taking 6-12 months of maternity leave. For a team

How we ended up with a free emoji in our logo (and why we’re finally changing it) When I started Octolens, I knew I wanted a brand with an animal mascot. I always loved how PostHog’s hedgehog made the brand instantly recognizable. The octopus made sense. They’re smart, curious,

One of my favorite brand monitoring use cases: finding user stories in the wild. Tally uses Octolens to discover users organically and turn them into community stories. They even found out OpenAI was using Tally through an alert. If your users are already talking about

One of the best growth loops I didn't account for: In Europe, people stay put. In the US, tech people switch jobs constantly - and bring their fave tools along. Old company keeps using our software. New company adopts it. That's how we cover a lot of leading AI companies.

We're still 2 people. In 2024, when we launched, I did not think we'd stay this lean this far. Today we serve hundreds of customers, including Vercel, PostHog, Supabase, PlanetScale, Railway, Lovable, and Juicebox. We've closed enterprise deals. But mostly we have customers who

What if your AI coding assistant actually understood developer marketing?

“Brand is what’s left when the substantive differences between products disappear.” Building Octolens, we see how much brand perception is formed in threads on Reddit, X, Hacker News, etc. long before someone visits a company’s site. Worth paying attention to those places.

Back at crowddev, I worked with 200+ devtool teams. If I had to rebuild an agent-first devtool stack from scratch, this would be my top 10 picks: PostHog analytics, feature flags, session recordings Octolens social listening for devs Linear issue tracking & product mgmt

Just added API and MCP access to ALL @octolens plans. Your brand data and mentions, piped wherever you want them.

How a lot of work gets done nowadays. Thank goodness for baby carriers. (I feel like I need to mention: medals in background not mine 😂)

The best marketing for a developer tool isn't a campaign. It's a Reddit, X, or HN post someone else wrote. You can't buy that (Reddit will know..). You earn it by building something people actually want to talk about.

AEO is not SEO with a new acronym, and optimizing for individual keywords is applying old-school thinking to a new world. I wrote about where AEO strategy should stem from and how it shows up. Our organic traffic has been exploding - but really, it's the AI traffic that

I know there are huge benefits to founding in a place like SF. But a lake and mountains at your doorstep isn't too bad either. One non-negotiable for me: get outside at least once a day. Especially when things aren't going to plan. Walking to the Zürich lake, taking a few

A lot of people say building a great company is about persistence. I agree, but I think it's only half the story. Because you can be persistent at running yourself into the ground. Or persistent at doing the thing that isn't working. Like the quote: "Insanity is doing the same

Flex keywords are live on Octolens. Add or remove keywords to monitor anytime. We already had flex mentions for when you hit your limit. Now you can extend keywords the same way. Track a new competitor, monitor a new product line, or more brand variants.

Wild. Reddit and LinkedIn account for almost a quarter of all citations from the top LLMs.

A new parent thing to navigate: wanting to make everything count Not spending time with my kid? Better make it count. Spending time with my kid? Better be 💯 quality time Good as it makes you more effective, but its new pressure. And if it doesn't go to plan... hello guilt.

I completely stopped using VS Code / Cursor Terminal + Claude Code / Codex is my entire workflow now (shoutout Austin Wang for cmux.dev). But still sometimes I need reviewing what the agent actually changed. git diff is unreadable for multi-file changes.