Wally Amos, an Air Force veteran who worked as a talent agent with the William Morris Agency (he actually signed Simon and Garfunkel) took the advice from friends and opened, "Famous Amos Cookies", on March 10, 1975. His business got started thanks to a $25K loan from Marvin Gaye

Take the bitter with the sweet. #Amaro

.@TheManualGuide thinks you should drink more Amari. We agree. 😉 9 American Amari to Drink Right Now (via @gustatoryonline): bit.ly/2v72pSR

📍 The Beverly Carlton (now The Avalon Hotel) Designed by architect Sam Reisbord & opened in 1948, this classic piece of Beverly Hills architecture has played host to more than one California icon, including Marilyn Monroe, Mae West, and our Lo-Fi Gentian Amaro.

Lo-Fi + Corsa Co. = 👯 Three all-California recipes to mix up using Lo-Fi + soda: bit.ly/2SxTamw.

Recipes we love: The Plymouth Gin #Martini 2¼ oz Plymouth Gin ½ oz Dolin or Noilly Prat Dry Vermouth ¼ oz Lo-Fi Aperitifs Dry Vermouth 2 dashes Regans' Orange Bitters Lemon peel, for garnish Via @PhillyDotCom: bit.ly/2SUzDNg

A modern American take on a European classic #KeepItLoFi

Brunch, lunch, happy hour, golden hour #SpritzTime 🥂 Lo-Fi Spritz: 2 oz sparkling wine 2 oz Lo-Fi Gentian Amaro Top with soda

Pink + Smoky = Simple + Sublime Combine equal parts Lo-Fi Gentian Amaro & mezcal in a rocks glass over ice.

This year on International Women's Day, we're proud to celebrate all the amazing women in our lives. Your creativity & brilliance inspire us every day. #InternationalWomensDay 💖

Rolling into work the day after the time change...

Embrace the morning with our Lo-Fi Coffee Spritz: 3 oz tonic 2 oz Lo-Fi Aperitifs Sweet Vermouth 1 oz cold brew coffee Orange slice garnish #Spritzology

Cocktails + cookies = 🤸‍♀️🤸‍♀️ A Lo-Fi recipe designed to pair with Savannah Smiles (yes, the Girl Scout cookie): 2 oz barrel-aged gin ¾ oz 🍋 juice ¾ oz lavender-infused demerara syrup ½ oz Lo-Fi Gentian Amaro Egg white Via In the Bend: bit.ly/2TEwJhD

Imagine happy hour, but on your couch.

Add some color to your cocktails. Lo-Fi Gentian Amaro is naturally pink thanks to the hibiscus flower. Learn more: bit.ly/2CWgfbH

La Dolce Vita by way of The Golden State. #KeepItLoFi

Oaxaca meets Napa Valley in this mezcal martini: 1½ oz Yola Mezcal 1½ oz Lo-Fi Sweet Vermouth Grapefruit & lime peel Combine mezcal, sweet vermouth, and bitters in mixing glass with ice. Stir until chilled. Strain into a chilled cocktail glass. Garnish with citrus peel

There's no wrong way to enjoy our Gentian Amaro. Visit our blog to learn about some of the ways you can easily add pink to your drink: bit.ly/2Tt47Yd.

Lo-maintenance.