just like pro athletes should stop trying to be rappers, insurance carriers may want to reconsider being website/SEO auditors lol... #stayinyourlane #insurance

Google was asked on its earnings report whether clicks to the open web are falling… Google exec basically said “now is not the time to get into clicks and traffic” 🙄 Rand Fishkin (follow @randderuiter on Threads) #seoweek

AI Overviews data: Google visits are up but engagement is falling via Danny Goodwin searchengineland.com/ai-overviews-d…

Lol

No beuno

I'd argue that it's been at zero for a few years now, especially in competitive niches where its extremely hard to rank in organic. Yet business owners still drink the KoolAid and pay people to put Ai generated blogs on their site that exactly zero people see or convert from

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Hahaha been saying this for two years but no one listened, and people are still getting suckered by “SEO experts” and agencies who are still guaranteeing more traffic and leads in failing industries, and people are believing it…story brand content can’t save you lol

Whoever the new pope is, Mel Kiper will be furious it's not Shedeur Sanders.

Now THIS... is innovation!

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a lot of people think ChatGPT is a search engine... its not. It summarizes content/data from Bing... BUT... it is moving closer to potentially functioning more like a true search engine...interesting stuff here... OpenAI’s Latest Patents Point Straight to Semantic SEO

Mainstream SEO advice: "do keyword research" "just create great content" "build trust & authority" "do these 13,459 on-site hacks" But here's what really matters: How many physical locations (GBPs) you have How many reviews you get on a regular basis How many do-follow links

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I would have never guessed that an Ai generated ape would be the best thing that ever happened to the internet in my lifetime

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Tanner, whose father died in the line of duty, showed up to buy his late dad’s car at an auction and then this happened

The amount of cope excuses in the SEO industry right now is absolutely mind boggling. Here’s what I can tell you as a 15+ years SEO veteran that doesn’t have any skin in the game anymore: - AIO / GEO is NOT a direct replacement for what SEO used to be. Yes, it can lead to some