Pauline Vicard (@labelsandgrapes) 's Twitter Profile
Pauline Vicard

@labelsandgrapes

Director @areniglobal, MW student, #Burgundy born and raised, London fan, ultimate frisbee player. Because the world needs more
#Beauty #Respect #Wonder

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calendar_today30-06-2016 10:25:18

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Pauline Vicard (@labelsandgrapes) 's Twitter Profile Photo

Throwback on LVMH Vins d'exception Leaders Retreat: 2 days, 10 leaders, 3 workshops, countless tastings and pages of insights on some of the current crucial questions for #wine. Key takeaways will be shared through ARENI Global newsletter: bit.ly/AreniNewsletter

Throwback on <a href="/LVMH/">LVMH</a> Vins d'exception Leaders Retreat: 2 days, 10 leaders, 3 workshops, countless tastings and pages of insights on some of the current crucial questions for #wine.
Key takeaways will be shared through <a href="/areniglobal/">ARENI Global</a> newsletter: bit.ly/AreniNewsletter
Pauline Vicard (@labelsandgrapes) 's Twitter Profile Photo

1st episode of our new #podcast series! We meet #marketing legend and world-renowned researcher Jean-Noël Kapferer. Can fine wine even be considered #luxury and if so – or if not, what impact does it have on wine brands business models? Listen/read bit.ly/NCNNep1

1st episode of our new #podcast series! We meet #marketing legend and world-renowned researcher Jean-Noël Kapferer.  
Can fine wine even be considered #luxury and if so – or if not, what impact does it have on wine brands business models? 

Listen/read bit.ly/NCNNep1
ARENI Global (@areniglobal) 's Twitter Profile Photo

Today we are launching our new #podcast series New Consumers, New Narratives. We meet marketing legends, academics/researchers, merchants and global observers to discuss the best possible ways for our industry to invest in its future. Episode one is live! bit.ly/NCNNep1

Pauline Vicard (@labelsandgrapes) 's Twitter Profile Photo

How do #LuxuryBrands cope with growth, when their desirability stands on their inaccessiblity? JN Kapferer analysed how 3,200 luxury consumers across 6 countries felt about 60 major brands. Here is what they found on the Equation of Dreams ARENI Global bit.ly/EqDream

Pauline Vicard (@labelsandgrapes) 's Twitter Profile Photo

While the conversations around alcohol+health continue to be debated by govts, we each have no other options but to define our own limitations. And that starts by questioning our own knowledge of moderation. My latest piece for Jancis Robinson bit.ly/JRmod

Pauline Vicard (@labelsandgrapes) 's Twitter Profile Photo

He’s one of the advertising world’s living #legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about #wine. How could embracing creativity help us solve wine's biggest issues? bit.ly/NCNN2

Pauline Vicard (@labelsandgrapes) 's Twitter Profile Photo

Worth listening for the anecdote on the Johnnie Walker campaign only...Or if you want to know what Sir John thinks of our collective bodies...Eric Asimov your ears must have been ringing :)

ARENI Global (@areniglobal) 's Twitter Profile Photo

How do luxury brands cope with growth, given that their desirability stands on their inaccessibility? Become a member areni.global/become-a-membe… and read more about fine wine consumers on areni.global #areniglobal #finewineconsumers #wineeducation

How do luxury brands cope with growth, given that their desirability stands on their inaccessibility?

Become a member areni.global/become-a-membe… and read more about fine wine consumers on areni.global

#areniglobal #finewineconsumers #wineeducation
Pauline Vicard (@labelsandgrapes) 's Twitter Profile Photo

What does 2025 have in store for the fine wine world? How are key players planning 2025 and where will they invest their time and money? For our 1st #podcast of the year, we caught up with six major wine personalities, to ask them what they see ahead. bit.ly/TrendS2025

What does 2025 have in store for the fine wine world? How are key players planning 2025 and where will they invest their time and money?

For our 1st #podcast of the year, we caught up with six major wine personalities, to ask them what they see ahead.

bit.ly/TrendS2025
ARENI Global (@areniglobal) 's Twitter Profile Photo

What does 2025 have in store for the fine wine world? How are key players planning for this new year and where will they invest their time, and money? Felicity & Pauline caught up with six major wine personalities, to ask them what they see ahead in 2025. areni.global/trends-worries…

What does 2025 have in store for the fine wine world? How are key players planning for this new year and where will they invest their time, and money?
Felicity &amp; Pauline caught up with six major wine personalities, to ask them what they see ahead in 2025.

areni.global/trends-worries…
ARENI Global (@areniglobal) 's Twitter Profile Photo

There are #wine cies who did pretty well in 2024, despite growing challenges. So we asked them what their key levers of succes will be for 2025. A must-listen to start the year

ARENI Global (@areniglobal) 's Twitter Profile Photo

The world is evolving—and so must education in the wine trade. The Rethinking Education white paper explores how professionals can move beyond traditional learning for a more profitable future in our industry. Register now us06web.zoom.us/webinar/regist… #wineeducation #areniglobal

The world is evolving—and so must education in the wine trade. The Rethinking Education white paper explores how professionals can move beyond traditional learning for a more profitable future in our industry. Register now 

us06web.zoom.us/webinar/regist…

#wineeducation #areniglobal
FarmerMike™ 👨‍🌾 (@mikeratcliffe) 's Twitter Profile Photo

Going to Wine Paris? Join Pauline Vicard of ARENI Global for 'Rethinking Education - Shaping the Future of the Wine Trade' - what Does the Wine Trade Need to Become More Profitable? At the very moment that everything is changing, it is important to take some time to evaluate

Going to Wine Paris? Join Pauline Vicard of <a href="/areniglobal/">ARENI Global</a> for 'Rethinking Education - Shaping the Future of the Wine Trade' - what Does the Wine Trade Need to Become More Profitable?
At the very moment that everything is changing, it is important to take some time to evaluate
ARENI Global (@areniglobal) 's Twitter Profile Photo

What are the benefits of wine education today? join us online on February 13, 4PM GMT as we share the findings of our new whitepaper Rethinking Education: Shaping the Future of the Wine Trade. Register now: bit.ly/REOnliNe #WineEducation #ARENI #RethinkingEducation

What are the benefits of wine education today?
join us online on February 13, 4PM GMT as we share the findings of our new whitepaper Rethinking Education: Shaping the Future of the Wine Trade. 

Register now: bit.ly/REOnliNe 

#WineEducation #ARENI #RethinkingEducation
FarmerMike™ 👨‍🌾 (@mikeratcliffe) 's Twitter Profile Photo

At the Wine Paris launch of the ARENI Global white paper “Rethinking Education: Shaping the Future of the Wine Trade” by Pauline Vicard Pauline Vicard and Felicity Carter areni.global/rethinking-edu…

At the Wine Paris launch of the <a href="/areniglobal/">ARENI Global</a> white paper “Rethinking Education: Shaping the Future of the Wine Trade” by Pauline Vicard <a href="/Labelsandgrapes/">Pauline Vicard</a> and <a href="/FelicityCarter/">Felicity Carter</a> areni.global/rethinking-edu…
Carolyn Martin (@creationwines) 's Twitter Profile Photo

Wonderful ARENI Global presentation on how Wine Education = Wine Economics! We are fortunate to have these two amazing women in the wine industry! Felicity Carter MW & Pauline Vicard. #WineParis Vinexposium #vinexposium2025 #wineparis2025 #finewine #wineeducation #wineforgood

Wonderful <a href="/areniglobal/">ARENI Global</a> presentation on how Wine Education = Wine Economics! We are fortunate to have these two amazing women in the wine industry! <a href="/FelicityCarter/">Felicity Carter</a> MW &amp; Pauline Vicard. #WineParis <a href="/vinexposium/">Vinexposium</a> #vinexposium2025 #wineparis2025 #finewine #wineeducation #wineforgood
FarmerMike™ 👨‍🌾 (@mikeratcliffe) 's Twitter Profile Photo

Interested about the impact of cannabis and Ozempic on alcohol sales? How Demographics Shape Alcohol Consumption - with Laurence Whyatt on ARENI Global 🍷 areni.global/how-demographi…

Interested about the impact of cannabis and Ozempic on alcohol sales?
How Demographics Shape Alcohol Consumption - with <a href="/laurencewhyatt/">Laurence Whyatt</a> on <a href="/areniglobal/">ARENI Global</a> 🍷

areni.global/how-demographi…