
Pauline Vicard
@labelsandgrapes
Director @areniglobal, MW student, #Burgundy born and raised, London fan, ultimate frisbee player. Because the world needs more
#Beauty #Respect #Wonder
ID: 748462409384329216
30-06-2016 10:25:18
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How do #LuxuryBrands cope with growth, when their desirability stands on their inaccessiblity? JN Kapferer analysed how 3,200 luxury consumers across 6 countries felt about 60 major brands. Here is what they found on the Equation of Dreams ARENI Global bit.ly/EqDream

While the conversations around alcohol+health continue to be debated by govts, we each have no other options but to define our own limitations. And that starts by questioning our own knowledge of moderation. My latest piece for Jancis Robinson bit.ly/JRmod



Worth listening for the anecdote on the Johnnie Walker campaign only...Or if you want to know what Sir John thinks of our collective bodies...Eric Asimov your ears must have been ringing :)






Going to Wine Paris? Join Pauline Vicard of ARENI Global for 'Rethinking Education - Shaping the Future of the Wine Trade' - what Does the Wine Trade Need to Become More Profitable? At the very moment that everything is changing, it is important to take some time to evaluate



At the Wine Paris launch of the ARENI Global white paper “Rethinking Education: Shaping the Future of the Wine Trade” by Pauline Vicard Pauline Vicard and Felicity Carter areni.global/rethinking-edu…


Wonderful ARENI Global presentation on how Wine Education = Wine Economics! We are fortunate to have these two amazing women in the wine industry! Felicity Carter MW & Pauline Vicard. #WineParis Vinexposium #vinexposium2025 #wineparis2025 #finewine #wineeducation #wineforgood


Interested about the impact of cannabis and Ozempic on alcohol sales? How Demographics Shape Alcohol Consumption - with Laurence Whyatt on ARENI Global 🍷 areni.global/how-demographi…
