Mobile video behavior is shifting but ad formats are not. What format will overtake the sound off in-feed unit? My take... linkedin.com/pulse/can-you-…

We're finalists for the ARF David Ogilvy Awards for our Petco Nutrition campaign! Thank you #ARFOgilvys for recognizing our work. Celebrate with us! 🏆🎉

We’ve just published some new research, supported by Amazon, on shopping habits during the pandemic. It corrects some of the myths and misinformation about how retail is changing. Here are ten highlights...

🚨NEW: For 2 years, I have been working on a massive, global financial investigation w/my BuzzFeed News colleagues based on secret US govt docs we shared w/@ICIJ, internal bank records & intvs w/100s of sources. Here's Day 1 #FinCENFiles buzzfeednews.com/article/jasonl… 1/

Let's face it – attention spans are short. We teamed up with Disney Advertising, true[X] & Xandr to explore how advertisers can understand ad attention and better reach consumers. Read key takeaways in ADWEEK and download the white paper here: buzzfeed.com/buzzfeedmarket…

Exciting news: BuzzFeed is adding HuffPost into the fold, in a strategic partnership with @VerizonMedia to create the largest digital media network, with four of the best known brands (hi BuzzFeed, BuzzFeed News, HuffPost and @Tasty) buzzfeed.com/buzzfeedpress/…

Excited to help add this chapter to BuzzFeed....

adexchanger.com/publishers/coo… This what we've been building towards and it's baffling that Google's press is creating fanfare when we all knew it was coming. It's in our DNA and nothing net new. Ultimately, performance will be what 1P data is judged by, but that's where we'll win.

'We don't have visibility': Google's ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness buff.ly/3rDz9LC

.BuzzFeed returns to the #NewFronts to showcase how they’ve evolved and grown. @Peretti says BuzzFeed is looking at other digital media acquisitions and that BuzzFeed can help brands inspire audiences to take action IRL and transact while doubling down on commerce and 1P data.

.BuzzFeed News wins its first-ever The Pulitzer Prizes for a groundbreaking investigation exposing China’s vast infrastructure to imprison Muslims in the Xinjiang region. A huge congratulations to Megha Rajagopalan, [email protected] & Christo Buschek for their brave reporting!

JUST IN: BuzzFeed Inc. reports results for Q2 2021 & first half of 2021. ✔️Q2: Revenue growth increased to 51% ✔️H1: 6 month revenue growth of 31% drove positive adjusted EBITDA ✔️Q4: On target to merge w/$ENFA, acquire Complex, & go public as $BZFD bwnews.pr/3BTB7wi

.Peacock TV & BuzzFeed Studios present “Snoop & Martha’s Very Tasty Halloween,” a special featuring Alvin Zhou, Snoop Dogg, & Martha Stewart judging pro bakers up against the clock, in a can’t-miss spooky spectacle. bzfd.it/3kksHZ7

The Ozy Media meltdown has a lot of lessons. As the reporter who caught them buying junk traffic in 2017, I'm biased. But I see it as a perfect, cautionary illustration of Paid versus Earned media. So: a 🧵 on why Ozy failed as a paid media company — and why it matters.

Time to get Tasty! Get ready to feast your eyes on Snoop & Martha’s Very Tasty Halloween, streaming soon on Peacock TV. 🍭🔮🪄 Tune in if you dare! #TastyHalloween #PeacockTV

This is no trick. 🤣🤣🎃 go head n treat yourself to something spooky and watch Snoop & Martha’s Very Tasty Halloween now on Peacock TV 🤷🏿‍♂️👻 #TastyHalloween

🏆 BuzzFeed was named the Hottest in Branded Content by ADWEEK's Hot List! 😮‍💨🔥🔥 Read the full 2021 Hot List here: bit.ly/3b9PZeN

I've been a longtime fan of the @TryScroll team and it's been great working with them and their new @Twitter colleagues inc Nick Sallon to make BuzzFeed brands part of today's @TwitterBlue launch blog.twitter.com/en_us/topics/p…

BuzzFeed Inc. has revamped Lighthouse, its first-party data suite, to include the scale and insights of Complex Media—plus all other BF titles. The enhanced capabilities are a reminder of what originally motivated the publisher to go public. For ADWEEK: adweek.com/media/buzzfeed…

📣 NEW: updates from BuzzFeed, Inc.’s Upfront event featuring @buzzfeed @complex @Tasty First We Feast HuffPost BuzzFeedNews and more!