The problem small startups face when they focus on potential buyers who are not in market (i.e., not out shopping) is you can end up generating a dual sales cycle

Step 1: convince them to buy a <thing>
Step 2: convince them to buy your <thing> in a multi-vendor evaluation you…

‘Rawthentic’? 🤮

'Should You Get a Booth At a Top Industry Event — Or Just Hack The Event?'

saastr.com/should-you-get…

#5.  MultiProduct Bundles Didn’t Incent Customers to Pay More

A big theme for the leaders in SaaS the past few years has been going multi-product to continue to fuel growth at scale.  So far, it’s only been a partial success for DropBox, which in many ways is still a one core…

So few have rocketed to $1B ARR faster than DropBox.

🚀In just a little more than 7 years (woah).

🐢But at $2.5B ARR, few SaaS leaders are growing more slowly

↕️ And new customer count has fallen to 0

5 Interesting Learnings:

26 years ago today - on April 14th, 1998, at 8am in the morning, Eric Meyer leaned forward, tapped a few keys on his laptop, and launched #Netflix to the world.

That first day was a long one. We crashed our servers. Ran out of mailing labels. Scrambled to get everything to the…

Maybe I'll just stay indoors, then.

Until now, purpose has been seen as more of a “nice-to-have” for high-growth companies. Today, it’s a critical driver of growth. s.hbr.org/2L3XTwB

Sisense Data Breach: What You Need to Know buff.ly/43XaINp

Seemingly another case of 'it's the worst option, except for all the others' and despite a lot of M&A casualities with which we're all too familiar.

Aaron nails this - 100% worth reading. No decision happens in a vacuum; the other variables move in response. And most importantly, as Aaron Levie lays out here, competition is ever-present. en.wikipedia.org/wiki/Red_Queen…

BREAKING: 'Skip Ad' Outperforms All Other CTAs Combined, According To New Report

The SF police commission owns this disaster.

Rare behind the scenes footage of how the VC industry works

99% of startup and VC liquidity is via M&A

A certain ... malaise has slipped into SaaS. A dourness, a resignation that nobody is buying anymore, that maybe SaaS is sort of 'over'.

I get it:

- public SaaS companies' average growth has slowed to < 20%
- buyers are still asking for reductions at renewals
- many buyers…

Always a quality event