Details from #eTailWest. Klaviyo’s SVP of Marketing Kady Srinivasan chatted with #Klaviyo customer and VP of Ecommerce at @ColourPop Cosmetics about customer data and growing your business. #CustomerData #RetailConference

My advice for aspiring female leaders: Allow your differences to become your power. #InternationalWomensDay

If you don't know Val Geisler, @Klaviyo's customer advocacy lead, you should. Thanks to her, we're able to help our customers connect with their customers better than ever before. Check out her profile in Morning Brew ☕️ Retail Brew ☕️: morningbrew.com/retail/stories…

Marketers are used to expanding the top of the funnel and then hoping to god that they stick through. But there's a new way to grow. I had a great time speaking with Drew Neisser - Penguin-in-Chief on the Renegade, LLC. podcast! Check it out: renegade.com/podcasts/flipp…

If 58% of people don’t even know what the #metaverse is, how will it impact #eCommerce? We spoke to 3000 consumers across the UK. Gemma, Senior Marketing Director, EMEA & APAC at @Klaviyo, did an excellent job sharing what we found in DigitalDoughnut.com:digitaldoughnut.com/articles/2022/…

Big day Klaviyo, we're updating our brand for the first time in seven years! A lot of thought and work went into this project (🙏 to all involved). A thread on the genesis and thinking behind the changes...

One of the hardest things that women in male-dominated fields have to learn is how to be comfortable with failure. Feeling insecure - and all the while putting yourself out there - is actually the only way to make progress.

They say that vacations help you recalibrate and stay grounded - but one of the things I find happens each time is that I feel, not grounded, but "airlifted.” What about you?

I'm excited to chat with Kishore on Goldcast's CMO Diaries and share my experiences growing brands as head of marketing for B2C and B2B companies. Tune in tomorrow: goldcast.io/cmo-diaries

How can we break our biases? I really loved this article by Cheryl Einhorn about confronting expectations and her framework for doing it. Read more in Harvard Business Review: hbr.org/2022/04/make-b…

2020-2021 was a huge shock to the system. #ecommerce became elevated. But in 2022, brands don’t have the same captive digital audience. How can brands thrive? ➡️ Drive investment in existing customers ➡️ Create relationships above all else What do you think?

Our new @Klaviyo campaign educates consumers around what they’re opting into when they click “accept” and empowers them to realize that they can take control of their data: adweek.com/programmatic/t… ADWEEK Trishla Ostwal

Proud that Klaviyo is a LWT #PrideSummit sponsor- we all need to work together to push the tech sector to be more inclusive 🏳️‍🌈

A large tech stack of solutions stitched together is how larger e-commerce stores have used customer data to power marketing for the last 20+ years. I'm thrilled to announce the launch of @Klaviyo One, a unified look at data and customer experiences: klaviyo.com/product-events…

I’m delighted to announce that I’m joining Lightspeed Commerce in the role of Chief Marketing Officer. I’m excited to work with such a talented team of people who are on a mission to power merchants’ ambitions. lightspeedhq.com/news/lightspee…

Thank you to FORTUNE for recently featuring me in #TheBroadsheet about my new role as #CMO at Lightspeed Commerce. Energized more than ever to help complex SMBs lead and own their industry! Read here: fortune.com/2022/12/08/lat…