John Forberger (@johnforberger) 's Twitter Profile
John Forberger

@johnforberger

Founder of a Comms & #PR consultancy helping B2B Tech Companies to speak clearly and connect. Newsletter: forberger.substack.com

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linkhttp://johnforberger.com calendar_today06-08-2015 14:44:39

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Them: "We update our database daily." Me: "How come you don't have 11 people on TechCrunch's masthead?" Them: "We'll add them. What are the names?" Me: "Why am I paying you?" #pr

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Dear #B2B tech founders, Use buyer insights to improve what you build and sell. You can't have GTM alignment without insights. #gtmstrategy #gtm #gotomarket

John Forberger (@johnforberger) 's Twitter Profile Photo

Can someone please make a video series where they redesign #SaaS trade show booths Bar Rescue style? Episode 1: 1. Make vague messaging clear and memorable 2. Trash a glass business card fishbowl 3. Show REAL product screenshots Can we get Jason ✨👾SaaStr.Ai✨ Lemkin Phillip Jackson on it?

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Cold pitching prospects has made up nearly 24% of my revenue in the last 5.5 years. Completely cold. AMA anything as I walk my 16-year-old pup. Yeah 16 going on 5 weeks, weird, I know.

Cold pitching prospects has made up nearly 24% of my revenue in the last 5.5 years. Completely cold.

AMA anything as I walk my 16-year-old pup. Yeah 16 going on 5 weeks, weird, I know.
John Forberger (@johnforberger) 's Twitter Profile Photo

Hitting newsletter milestones! The Comms All Ye Faithful newsletter is now 3 years and 2 months old. Almost 700 subscribers. If you're in B2B comms or a marketer/founder/strategist at a B2B company, sign up: forberger.substack.com. #b2bcomms #comms

Hitting newsletter milestones!

The Comms All Ye Faithful newsletter is now 3 years and 2 months old. Almost 700 subscribers.

If you're in B2B comms or a marketer/founder/strategist at a B2B company, sign up: forberger.substack.com.
#b2bcomms #comms
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In my time as a B2B PR pro and go-to-market communications strategist, I've seen nearly every error in the GTM book, but here are the four most common that I've seen. Fresh newsletter just went to 685 folks: forberger.substack.com/p/4-classic-go… #gtm #gotomarket #b2bmarketing

In my time as a B2B PR pro and go-to-market communications strategist, I've seen nearly every error in the GTM book, but here are the four most common that I've seen.

Fresh newsletter just went to 685 folks: forberger.substack.com/p/4-classic-go…

#gtm #gotomarket #b2bmarketing
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Normalize skipping conclusion paragraphs more. Everyone wins. You don't have to reiterate stuff all the time. Let people move on with their day is what I say. #copywriting #writing

Normalize skipping conclusion paragraphs more. Everyone wins.

You don't have to reiterate stuff all the time. Let people move on with their day is what I say.

#copywriting #writing
kristina monllos (@kristinamonllos) 's Twitter Profile Photo

FYI job alert: We're looking for a marketing reporter to join the Digiday editorial team. DMs are open if you are interested in learning more or know someone who might be

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Join us April 10. What you need to do before hiring a PR partner will be laid out. Come hang with us @ noon EST. #pr #publicrelations #b2bpr #techpr #mediarelations

Michelle Garrett | B2B PR Consultant/Writer (@prisus) 's Twitter Profile Photo

ICYMI: the latest episode of PR Explored with guest John Forberger - listen here: Do This Before You Press Play On PR youtube.com/live/FqQLNWyLF… via YouTube #PRTips #PRExplored

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Before you do PR, please watch this. I chatted with Michelle Garrett | B2B PR Consultant/Writer about how B2B companies should prep to get the most out of #publicrelations. We cover why too many PR partnerships fail. #prexplored #mediarelations youtube.com/live/FqQLNWyLF…

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Everyone's "unpacking" stuff? "Let's unpack the marketing plan." "Great question, I want to unpack that." When did everything get so packed? What's with this overused word? I absolutely hate it.