My colleague Justyna Jablonska discussed the issue of non-promotable tasks in our Author Talks series. It strikes me that tasks should be distributed across all employees and within their agreed job responsibilities: mckinsey.com/featured-insig…

B2B companies swiftly shifted the lion’s share of their business to more digital self-serve sales amid COVID-19. What does the future look like? Salesforce new report shares timely insights on #B2BSales and #ECommerce: salesforce.com/news/stories/s…

Unfair assumptions. Unhelpful attention. Unequal Access.    These are three distinct kinds of bias that mid-career #women can face in the #workplace. This article in Harvard Business Review describes each #bias and offers advice to overcome them.   hbr.org/2022/09/3-work…

My colleague and friend 120 was interviewed by Selling Power on why value selling must become a corporate mindset in which all eyes are focused on the #customer and the data from their interactions, across all channels. #B2Bsales #growth #data

The new channel imperative is here. OEMs must be willing to re-evaluate their go-to-market strategies, reposition their channel approach, and transform legacy distribution models. #distribution #strategy #transformation mckinsey.com/industries/adv…

Most of us will experience toxicity at some point in our career, either from a boss or a co-worker. This interview explores the link between toxic behavior and burnout. It’s a great listen. #employeewellbeing #burnout #workplace mckinsey.com/mhi/our-insigh…

The US has >70m workers who are ‘skilled through alternative routes’. My colleagues share what we are doing to help others and ensure that our own #talent culture is distinctive and #inclusive. #mckgrowth  tinyurl.com/3hwtshmz

I’m pleased to share this guest blog I authored in Selling Power on how to modernize revenue operations. It explores how organizations can act in a unified manner to offer reps and customers a frictionless experience. #growth #revenueoperations #revops tinyurl.com/39fytsp8

Introducing McKinsey Sciences for Growth. This team will empower organizations to drive sustained growth, with a combination of tech, AI-backed analytics, and 1K+ global experts. #growth #innovation #tech mckinsey.com/about-us/new-a…

Jumping into the ‘NeXT commerce’ (the new horizon of e-commerce), requires a new level of commitment to put digitally-driven commerce at the center of your business. #ecommerce #digital #B2BSales mckinsey.com/capabilities/g…

It was a joy to speak at the terrific Sales 3.0 Conference last week! Among other insights, I shared the benefit of breaking down the silos beyond sales to drive revenue growth. #B2Bsales #sales #growth

With a new year, comes new opportunities. It’s time to make the most of the #opportunities provided by the next horizon of #ecommerce, or NeXT commerce as we call it. tinyurl.com/a5jxmmty

2023 brings new opportunities for #growth. But as we enter increasingly turbulent times, how can companies invest in growth? My colleague Maria Valdivieso de Uster explains that forward thinking companies are using #analytical insights to find new customers. #B2BSales

Are intent data the ‘salt and pepper’ in a great B2B sales/marketing recipe? This article in joa rech discusses the importance of intent data in mapping customer needs, and when/how you should apply the insights obtained. #B2BSales #intentdata #sales tinyurl.com/msx6dtzu

Is self-confidence or self-awareness more important for #sales success? This interview with Colin Coggins & Garrett Brown has some great insights on the importance of authenticity, purpose, and emotional intelligence in sales. #B2BSales tinyurl.com/mpnjzu8j

When your target customers are everywhere, you need to be active on all channels. This MarTech Series article explores the different approaches of #multichannel, #omnichannel and #omnipresent. tinyurl.com/3upkn5w7

Standing out from your competition in the B2B space is hard. Identifying your company’s “superpower” and building upon current capabilities can reaffirm your competitive advantage. Find out more in this article. #McKGrowth #Growth #Strategy #B2B tinyurl.com/53c9587b

This year's B2B Pulse is out. The stand-out finding - B2B companies with the best omnichannel experiences are growing their market share by at least 10% each year. #B2BSales #Growth #Omnichannel tinyurl.com/2dmuuum7

This deep dive by Lucy Colback in the Financial Times explores the earnings potential a platform approach provides and the benefits for both B2B and B2C organizations. #B2BSales #digital #PlatformEconomy tinyurl.com/2p9ae3r4

The increasing capability of Generative AI is putting a spotlight on content. This recent article by Scott Vaughan in MarTech highlights three ways to rethink the role of content within your B2B GTM strategy. #B2B #AI #ContentMarketing tinyurl.com/2p8k7pvu