The insanity of Google AI Overview!!

"My direct traffic is skyrocketing!" 🧠 Not so fast... A reminder for SEOs and publishers: Google is stripping referral data from Discover and now from AI Mode. What might look like a surge in "Direct" traffic might actually be untrackable search visibility. Thanks to

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📷 This is not an SEO post on AI optimization. It’s a survival blueprint for every news, media, and publishing business staring down the AI revolution. Last week, I went deep into Google I/O, analyzed 100s of articles, patents, and data points — and it confirmed what many of us

📷 The future of news visibility is being rewritten by AI — are you ready? Join us for what might be the most important webinar you attend this year: ➽ Rewriting the Headlines: How AI is Reshaping News Visibility — and What You Must Do About It 📷 June 2nd at 12PM EST ➽

Yesterday, we hosted a powerhouse webinar on how AI is reshaping news visibility—and what publishers can do about it. I was joined by an incredible panel of experts: 🎙️ Michael King (iPullRank) 🎙️ Jes Scholz (Marketing Futurist, Former CMO at Ringier) 🎙️ Krishna Madhavan

Can’t wait to be back at SMX advanced after many so years!!

🚨 It’s happening again! NYC’s most impactful SEO meetup for News & Media is back! Last year drew 180+ attendees — don’t miss your spot!. Panelists will be announced soon. 🎟️ Free Ticket Registration: eventbrite.com/e/seo-for-news… newzDash , in collaboration with Similarweb, is

There was a SpaceX explosion within the past hour or two. There’s news all over social media. And Perplexity got the information right. Meanwhile, Google AI Overviews makes up info (Tuesday?) (Super Booster?) and pulls in a video from 3 months ago.

NESS 2025 Featured Speaker of the Week: Marie Haynes . This October, SEO heroes unite—and we're spotlighting one each week. 🎟️ Full speaker lineup + early bird tickets: newsseo.io Use code EARLYBIRD for 25% off 🗯️ Session: "AI Mode, AI Agents, AI in wearables -

There’s a lot of bad advice out there about “AI Optimization.” (Not calling it AEO, GEO, or anything else… yet 🙂) One of the most common myths I keep hearing: 👉 "You must add an llms.txt file to your site for AI bots." Totally wrong. John Mueller from Google confirmed: “No AI

🚨 Heads Up for ALL News Publishers and News SEOs: Google's new "Preferred Sources" feature in Search Labs is rolling out (currently available in English in the U.S. and India), and it could dramatically change how content appears in Google’s Top Stories! What’s new? Users can

🚨 8 more days! NYC’s most impactful SEO meetup for News & Media is back! Last year we had 180+ attendees — don’t miss your spot! More speakers added. 🎟️ FREE Ticket Registration (in-person event): eventbrite.com/e/seo-for-news… Excited to have Lily Ray 😏 (Amsive), @edward_hyatt

The news industry has always evolved with technology—this time, the shift is faster, deeper, and far more disruptive. From the telegraph to TikTok, every technological wave reshaped how news is discovered, consumed, and trusted. Each era brought new formats, new behaviors, and

🚨 Updated: The 10 Steps AI Search Content Optimization Checklist [With Examples + Google Sheets] - I've expanded it, and now it goes through: 1. Research and Assess your AI Search Platform Audience Behavior 2. Optimize for content AI crawlability and indexability 3. Optimize

Ummm... Google just did a full-screen takeover modal on a SERP to try to sell me ads. Not the first time they have decided to ignore their own advice, but it seems pretty .... telling about how things are going right now.

Missed SEO week? No worries, here is my full presentation on Google Discover optimization

Hey News SEOs and News Publishers, you may want to read this!! There's a single question dominating conversations in SEO and news publishing right now, and it’s laced with anxiety: "If AI Overviews reduce our traffic, how will our business survive?" The fear is understandable.