“Ad overexposure is a huge problem”: InsurAds mission to optimise publishers’ ad inventory using AI. Read the full interview here 👉 mediamakersmeet.com/ad-overexposur… 🚀 Exciting times ahead for #AttentionEconomy #AttentionMetrics #AttentionData #AdInsurance

MatherEconomics and InsurAds combine efforts to help publishers boost revenue. Combined offering will help combat publisher challenges on search and social. This collaboration provides #publishers with the ability to integrate InsurAds’ #realtime #attentionmetrics with Mather

“Capturing attention in real time using AI”: Why AI attention metrics are now the key advertising currency. AI hashtag#attentionmetrics are now the key way forward to prove that users are hashtag#engaging with content and to hashtag#optimise hashtag#adspend. Read the full

@matherecon And InsurAds Announce Strategic Partnership To Supercharge Publisher Revenue Optimization martech360.com/marketing-auto… #salesenablement #digitaladvertising #InsurAds #martech360 #MatherEconomics #news

👏 We are very excited to announce our strategic partnership with @MatherEcon! 🚀 This collaboration integrates our #realtime #attentionmetrics with Mather Economics' robust #firstparty #dataanalytics and #AI-powered decision intelligence, providing groundbreaking

🙋🏻 Question: What connects Gary Vaynerchuk , Uber, and InsurAds? "The number one emerging thing in society in value is time... people value time over everything... which is why convenience and lack of friction win." Read more here 👉 linkedin.com/pulse/future-a… #AttentionEconomy

👏 Great read on ADWEEK 's piece on Oracle , and the "Challenger Adtech Firms Competing to Grab Oracle Advertising Clients" adweek.com/programmatic/m… 🚀 We are indeed positioning ourselves to serve these clients and feel that our unique value propositions make us strong

Attention doesn't correlate with cost effective brand building says Peter Buckley from Meta on Erhan Kantar 's Duncan Southgate's recent insights on "How attention impacts media and creative effectiveness". We deeply agree with Peter Buckley on the fact that "all attention is not

Great article about InsurAds' work on #attention based #advertising in #Italy. ✅ "La compagnia utilizza l'intelligenza artificiale per ottimizzare le campagne digitali, riducendo l'esposizione eccessiva e migliorando le performance." ✅ "Il cuore della tecnologia InsurAds è un

InsurAds and Anura Partner to Supercharge the First AI-Driven Advertising Insurance with Enhanced Fraud Detection With this integration, advertisers gain an additional layer of protection on top of InsurAds' core Marketing Assurance Warrant (MAW) — a built-in insurance mechanism

🔐 TL;DR: InsurAds x Anura = Game-Changer in Ad Insurance 🔐 What it means: ✅ Real-time fraud detection at the impression level ✅ Enhanced AI-driven validation of every ad served ✅ Insured media outcomes — now with even stronger fraud protection ✅ More trust & transparency

📣 Big milestone: InsurAds is now a Google Certified Publishing Partner (GCPP)! What does that mean? It means Google recognizes InsurAds as a top-tier partner for publishers looking to maximize ad revenue, optimize performance, and scale with confidence. ✅ The first GCPP to

📈 Let’s talk bottom line. Net Profit Uplift — As Simple As That. Becoming a Google Certified Publishing Partner (GCPP) isn’t just about credibility — it’s about performance. InsurAds delivers up to +52% net profit contribution for publishers — ✔ No CapEx ✔ No OpEx ✔ All

📉 Inefficient. Risky. Most targeting strategies are blunt instruments. Enter CurationHD — our AI-powered, real-time intent targeting engine. 🎯 Built on the IAB taxonomy 🛡 Protects your floor prices 📈 Drives up yields with premium audience curation Now live across all

Smarter Paywalls = Total Audience Monetization 📉 2% conversion rate. 98% bounce. That’s the math most publishers live with on traditional paywalls. InsurAds flips the equation with dynamic, real-time paywall logic. 🔄 Combine Ad Revenue per User (AdRPU) with real-time UserScore

🔐 Attention-Secured Ads = Guaranteed ROI Advertisers want value. Not volume. Not views. Not vague metrics. That’s why we introduced secured advertising, backed by our ✅ Marketing Assurance Warrant (MAW) ✔ Guarantees ROI based on real attention ✔ Enables carbon-free

The Digital Advetisign Risk Trifecta — Solved! The hidden cost of digital advertising? ❌ Overexposure ❌ Poor viewability ❌ Fraud We call it the Risk Trifecta — and we’ve solved it. liminate waste, increase trust, and lift revenue — all in real time. 🔥 GCPP-certified,

North America: game on. 🇺🇸🇨🇦🇲🇽 We're thrilled to partner with Adtech Intelligence Partners to bring the world's leading AI Attention Marketplace to #advertisers, #agencies, #publishers, and #RMNs across the #US, #Canada, and #Mexico. 🔗 Learn more: lnkd.in/gRpHGRcE

🇺🇸🇨🇦🇲🇽 InsurAds has partnered with Adtech Intelligence Partners to bring our AI-based world's leading #AttentionMarketplace to #advertisers, #agencies, #publishers, and #RMNs across the US, Canada, and Mexico.martech-pulse.com/news/insurads-…

InsurAds has partnered with Adtech Intelligence Partners to bring our AI-based world's leading #AttentionMarketplace to #advertisers, #agencies, #publishers, and #RMNs across the US, Canada, and Mexico. martechseries.com/sales-marketin… via @MarTech Series