Direct mail sees record interactions during lockdown mediatel.co.uk/news/2020/08/1…

Record breaking levels of mail interaction captured by JICMAIL during Lockdown... thanks in part to *that* letter from the PM. Q2 results available here: jicmail.org.uk/data/lockdown-…

Consumers interacted with their mail at record levels during lockdown & advertisers reaped the rewards of huge growth in ad impressions delivered. To find out more, join me for a JICMAIL webinar on 08/09/20 at 2pm us02web.zoom.us/webinar/regist… #advertising #marketing #lockdowntrends

Judging in the Data Storytelling category at the #dmaawards this year. Nominative determinism in action.

Once again, I've enjoyed being given the keys to the On Device ad effectiveness database. In a major new study of over 550 campaigns we've uncovered the top 3 drivers of brand effectivenes. Good news for Video, multi-channel and premium: ondeviceresearch.com/document/442

IanGibbsDataStories

"Measurement is the biggest opportunity in ad tech right now." Great piece in Exchange Wire from a couple of week's back that's just come to my attention via the excellent Fix Newsletter from Simon Andrews exchangewire.com/blog/2020/10/0…

"Always Readable." I'll take that ;-)

In 24 hours time I'll be hosting a measurement panel debate with these very clever people for Facebook Select. "You can plan it, but can you measure it?" Very much looking forward to hearing what they have to say!

Great to see our FreeWheel commissioned Advanced TV research start to make some noise in the trade press.... advanced-television.com/2020/11/24/stu…

Very excited to be part of this important industry initiative. Download a copy of the DMA's Making Measurement Meaningful whitepaper here: lnkd.in/euMEQgP... and watch this space for more developments around the DMA databank over the coming months. decisionmarketing.co.uk/news/dma-opens…

The DMA UK Intelligent Marketing Databank launches at 10am today. Join us for an overview of the results and watch this space for lots of effectiveness nuggets over the coming weeks: dma.org.uk/event/making-m…

Debating effectiveness and measurement with some very clever people! DMA UK dma.org.uk/research/meani…

The DMA's Intelligent Marketing Databank is live! 167 measures of effectiveness identifed: 60% are useful measures of brand, response and business effects; and 40% of which are less meaningful delivery metrics. Focus your evaluation on the 60%! dma.org.uk/research/meani…

Good to see the Intelligent Marketing Databank covered in Marketing Week this morning: marketingweek.com/everything-tha…

What Marketing Week said: marketingweek.com/effectiveness-…

Campaign effectiveness increased 11% during the pandemic. Direct Response and Customer Retention were big drivers as the market focused on the short term more than ever. Does this tally with your experiences? (full DMA UK here: dma.org.uk/research/meani…)

How can #marketers overcome the industry’s current #measurement challenges? Find out alongside IanGibbsDataStories on Thursday 28 April as he presents key insights from our second annual Meaningful Marketing Measurement #report. Sign up here ➡️ bit.ly/3jo10No #marketing

⌚ 3 to 4pm 📅 Wednesday 25 May 💻 Online Leadscale Group’s Skip Fidura will join Campaigner UK, IanGibbsDataStories, @thenecgroup, OVO, and The Economist to discuss #emailmarketing effectiveness. Tickets here ➡️ bit.ly/38dxqsl #email #emailgeeks #dmaevents