"65% of marketers are still challenged when it comes to understanding which types of content are effective" Great write up by HubSpot on the Buyer's Journey. Every client benefits from linking the Buyer's Journey to their ABM #B2BMarketing strategy. blog.hubspot.com/marketing/cont…

Never discount the value of first mover advantage especially in #multifamily. If your management company is considering #shorttermrentals, remember its impact on all phases of the business, including marketing. After being in the STR industry, the marketing is markedly different! x.com/ddavidoff13/st…

Love it Nothing to see here ! ABM embodies the phrase "succeed as a team, fail as a team." Communication is the only way to keep sales and marketing aligned in a positive space. We're different sides of the same coin just trying to get a purchase. x.com/siriusdecision…

Great blueprint for SMB, startups, and up & coming organizations. Take this into an executive meeting to make the path to the cheese look straightforward and attainable. x.com/Startup_Nerd/s…

Proud of StuyTown Apartments for taking such an innovative approach to marketing and branding! Always great to see former Chris Haller clients succeed! #multifamily #marketing x.com/blackstone/sta…

We're just going to say it: Properly setup real estate businesses are simply too complex for general accountants. Multiple ownership entities, management roles, development work, brokerages - anything beyond a simple SFR is likely leaving money on the table with general CPAs.

Talked with enough people to know real estate professionals rarely have their hands in a single business type. Bottom line: general business accountants miss the benefits of combining these different business types for wealth generation. #retwit #cre #realestateinvesting

"Because your marketing channels all have different purposes for communicating with your prospects, specifying by channel in terms of CTA is critical." Clutch. "One size fits all" doesn't work, especially when channels, customers and offerings are varied. #marketingstrategy x.com/Demandbase/sta…

Love it Growth Hackers 🚀 ! Great #EmailMarketing one pager for #SMB and the #solopreneur x.com/StartGrowthHac…

Yes Mohan Krishna Challaturu ! It comes down to the same philosophy that backs #contentmarketing , #CTA writing, and #MarketingStrategy in general: Be good, transparent, and relevant. Also, it helps to start by knowing your customer and their journey. #B2Bmarketing x.com/CesChallaturu/…

Amen 💥 Katie Martell ! That's why marketers are often diverse in experience and education, even when they're similar in ability. Lots of ways through a challenge, lots of marketers to get you there. x.com/KatieMartell/s…

#marketingstrategy #b2bmarketing #ABM #marketing bit.ly/2FFlwmk

Bingo Darren | The Content Catapult ! Without metrics, marketing is just shooting in the dark. Data is the floodlight. #B2Bmarketing x.com/ContentCatapul…

Right on, Larry Kim ! The #socialmediamarketing daily ritual. Best performed with a cup of coffee and an open mind, both with #B2bmarketing and B2C #DigitalMarketing x.com/larrykim/statu…

Beautiful as it is simple, Kerstin Merrifield ! Funnel too complex for this straightforward of an approach? Look again. From the right distance, everyone does a version of this. Sometimes clients need to adjust their forest/tree ratio when it comes to #DigitalMarketing x.com/kerstin_seo/st…

"By 2021, 50% of all advertising will be digital." As technology pushes further into people's lives, marketing grows to meet it. Meaning that lacking a #digitalmarketingstrategy as part of the overall #marketing strategy is not longer acceptable. Great read! #B2Bmarketing x.com/funnel_io/stat…

"Parents of both sexes are entitled to 480 days (16 months) of paid parental leave at about 80% of their salary" - World Economic Forum (bit.ly/2I8EoMK) Important business goals for us all.

Absolutely! Actions always speak louder than words and engagement analytics were made for listening! There is no truer indication of a prospect's interest level than when and how much they engage with your #contentmarketing . #B2Bmarketing x.com/Kritzman1/stat…

#MarketingStrategy and #ABM are practically synonymous. The catch is that thought from the strategy needs to permeate every aspect of the execution, including ads, landing pages, funnel creation, and engagement tracking. That's where Terminus helps a lot! x.com/laurahibbenSF/…

"The odds of qualifying a lead after a 5-minute handoff were 21 times greater than after a 30-minute handoff" Great article on data flow and the #B2Bmarketing tech stack. Question: where do you integrate your fit/intent scoring into your data flow? bedrockdata.com/blog/the-12-ke…