Google made changes to Performance Max ads, giving advertisers a way to "train" what search themes they are looking for. These AI-driven ad campaigns have been criticized for taking some power away from the hands-on-keyboard ad warriors. From Ad Age 🔗🔗 adage.com/article/digita…

Why are the Big 3 swimming in ad dollars? But not spending many, from Ad Age 🔗🔗🔗 adage.com/article/digita…

Paramount looks to make sense of a highly fractured connected TV ad market, where supply and demand are coming from all over the place, from Ad Age 🔗🔗🔗 adage.com/article/digita…

Advertisers can't get enough football, football, football ... live singing shows, from Ad Age

Google's new AI ad product, called Demand Gen, goes after social media advertisers and could appeal to major brands that avoided using PMax campaigns. Here is why they are different campaigns with different goals, from Ad Age 🔗🔗🔗 adage.com/article/digita…

Latest on Privacy Sandbox, which will completely rewire online ad tech: Google promises about a six-month period where only 1% of cookies will be deprecated in Chrome to start testing how that will affect programmatic ad markets, from Ad Age 🔗🔗🔗 adage.com/article/digita…

How do brands connect with Gen Z ... with Gen AI, of course. This campaign from Intuit also is likely an easy way to build direct relationships with the future, and ask for consumers' data that is useful in marketing, from Asa Hiken and Ad Age adage.com/article/digita…

The spill on SPILL and ☕️ SPILL: @phonz, how this app is making inroads with brands and minting Spillionaires. This X alternative is getting love from some of Twitter's most vibrant communities, including from @kerrywashington, who just held a Spill Tea Party. adage.com/article/digita…

It’s been nearly a year since Spill debuted as a safe haven from Twitter (now X), and as a place that put Black and multicultural creators at its core. Now the social media platform is making a push to create more sponsorship opportunities for brands. ow.ly/UWFw50Q5xnv

Big move for Alison Levin, leaving a long tenure at Roku to join NBC, from Parker✨Herren and Ad Age. adage.com/article/media/…

Disney may have pulled back from Web3 earlier this year, but a new digital collectibles program shows it still has interest in NFT-based projects, from Ad Age. A digital pin marketplace was developed with Dapper Labs, the team behind NBA Top Shot. 🔗🔗🔗adage.com/article/digita…

“The ad tech ecosystem as it stands is more underpinned by third-party cookies than perhaps is visible to a lot of advertisers and marketers out there," @GroupM Privacy Sandbox lead, on why the ad tech world needs to get testing, from Ad Age 🔗🔗🔗 adage.com/article/digita…

Martin Scorsese's Squarespace Super Bowl commercial ... Aliens. And a couple of nods to 1950s UFO cinema classics, if you can ID them, from Ad Age. 👽🛸adage.com/article/specia…

Final score prediction: Chiefs 31-49ers 28.

Post, post, post, post ... Memes ! #SuperBowlLVIII

Butterfinger 🤨

You know what sports media needs more of? Multi-year GOAT debates comparing people with like two rings with people who have like 7 of them.

Samuel L. Jackson needs to narrate every halftime performance from now on.

I don't care, I like Tim Robinson and Sam Richardson's Totino's ad. I see Tim Robinson acting hammily obtuse about the dumbest things, and I chuckle.

I'll just repost this one, and it applies to multiple sports.