Foundation Knights representing our agency on international forums, continuously learning, and living the values. So proud to be led by smart and grounded professional like them. When one of us shines, we all shine. #BrightonSEO #digitalmarketingagency

If AI doesn’t cite you, your content might as well not exist. Here’s how to increase your visibility chances: ▸ Quotes: Add concise, credible statements worth pulling ▸ Stats: Original data or fresh angles that models want to reference ▸ Quotes: Add concise, credible

Reddit is quietly reshaping search, and most marketers are asleep at the wheel. At @BrightonSEO, @thecoolestcool unpacked new data on Reddit, Inc.’s growing role in the SERP and showed how AI-powered tools can amplify distribution. The reaction proved one thing: marketers are

Marketing teams aren’t short on content; they're short on systems. Too much content isn’t the problem. The real issue is that content is treated as a series of campaigns instead of a strategic asset. Here’s what needs to change: • Content must serve a strategic business goal

"The first 125 characters of your post matter more than the rest combined." Data-backed hooks aren’t optional. They’re a necessity. Here are some hot performing formats: • Insight + Result: “How I built a 50k waitlist with $0 ad spend” • Question: “What’s the most overrated

The Foundation team is hitting New York City 🗽 @thecoolestcool will be on stage at @Profound’s Zero Click Conference, joining some of the brightest minds in AI search and content. Meghan McKenzie, our VP of Growth, will also be there meeting with brands that want to unlock the

Most marketers still treat Reddit like a billboard. That’s why they fail. Ross learned this the hard way by getting banned in 2017: Reddit doesn’t reward self-promo, it rewards credibility. We see the same mistake in B2B SaaS today. Teams drop links into communities without

Struggling with social media? Follow this checklist and up your game 👊

Reddit, ChatGPT, and the future of B2B marketing. In this week’s newsletter we explored: - How Databricks flipped a private subreddit into their most valuable growth channel - Why Reddit and Wikipedia citations in ChatGPT are falling fast - What’s new in SaaS, from OpenAI’s

Google isn’t the only algorithm shaping discovery anymore. AI models like ChatGPT, Claude, and Gemini are quietly deciding which content gets surfaced, cited, and shared. That shift changes how brands build visibility online. It’s no longer just about ranking high in search.

65% of B2B buyers engage with sales late in their journey. Yet most marketing leaders are struggling to connect content to ROI, and are weighed down by disjointed campaigns that fail to move the needle. What if there were an operational system to: • Align with buyer behavior

Toronto is about to host Canada’s largest SEO conference, and @thecoolestcool is bringing the heat. 🔥 At SEO IRL, Oct 16–17, Ross will break down how to win long term in the age of AI with a distribution-first strategy. Expect two days of energy, insights, and connections

Reddit isn’t just for memes and product complaints. It’s a goldmine for brands that know how to listen. Databricks proved it by turning a private subreddit into a hub that drives trust, feedback, and growth. Discover what happens when you stop running ads at your audience and

Reddit has overtaken Capterra, G2, and Gartner for BOFU keyword traffic. Why? Searchers trust real conversations more than curated comparison charts. Google’s Helpful Content Update proves it. Reddit discussions now dominate both LLMs and SERP placement. Marketers, it’s time

Want to level up your content game? Discover five essential tips to transform your content creation process, from blocking dedicated creation time to crafting multiple headlines. Click to watch and unleash your full creative potential!

This Monday marks Canadian Thanksgiving, and as a Canadian-founded agency with collaborators around the world, we wanted to take a moment to say what we’re thankful for. Tell us in the comments, what are you thankful for this season?

Tired of creating content that no one sees? 👀 Unlock the "Sherlock Homeboy" approach to content marketing and discover exactly what your audience wants, where they want it, and in what format. Stop guessing and start dominating. Watch now to become a content detective 🕵