New blog article 📝 What’s Next For DTC Focused Brands? To succeed in DTC, many retailers have felt the need to evolve, re-strategise and manage expectations to prioritise slower, sustainable, and profitable growth. Written by: Entropy Read here 👉 imrg.org/blog/whats-nex…

Thanks for inviting us to judge at the ecommerce awards IMRG and eCommerce Expo. Congratulations to all the winners! 👏👏🎉🍾

Increase your media effectiveness by up to 15% with our cross-channel measurement solution: Dynamic Marketing Mix Modelling. Find out more. entropyconsulting.io/marketing-mix-…

New blog article Ecommerce Audit: Getting Ahead With Planning For 2024 Read this blog to find out how an ecommerce audit can help, and what a basic audit should include + 3 key tips! Written by: Jim Clear, Director at Entropy. Modern Measurement & Marketing. Read here 👉imrg.org/blog/ecommerce…

Read our latest blog for 3 quick tips for making sure you're in as good a place as you can be for the #BlackFriday and #Christmas madness. Read the full blog here 👉entropyconsulting.io/last-minute-ma… #DigitalMarketingStrategy #ecommerce

Entropy MMM is delighted to have worked with ISBA on "Measuring Digital Advertising in 2024: A Guide to Cross-Channel Attribution" to address one of the biggest issues and opportunities facing many advertisers as we head into 2024. Get the guide 👉 isba.org.uk/knowledge/how-…

Entropy Commerce has seen a significant shift in DTC-focused brands moving into B2B and wholesale this year in order to expand and grow their business. We examine this trend and the drivers of this shift in our latest blog. Read here 👉entropyconsulting.io/why-are-dtc-br…

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Our latest blog seeks to demystify the quickly developing world of retail media, define its disparate strands and also provide some pointers as to how brands can maximise the opportunity. 👇 entropyconsulting.io/demystifying-r…

A week on from Amazon Prime Day, how did your Amazon sales do? What proportion do you think were driven by your media spend vs discounting activity? Find out how you can quantify the impact of 🖼  Media 💸  Discounting 🌤 Seasonality 📈 and more. 👇 entropyconsulting.io/marketing-mix-…

Our Founder Alex is quoted in The Drum today commenting on Elon Musk's lawsuit against Unilever, Mars and the WFA over what he is describing as a 'boycott' of X / Twitter over the last few years. thedrum.com/news/2024/08/0…

Join us on September 12th with the advertiser trade body ISBA to hear how brands can measure and optimise Amazon for incremental sales. 👇 entropyconsulting.io/resource/free-…

Thanks to British Brands Group for the invite to talk to your members. As we head into peak season for many brands we discussed how you can measure and optimise for incremental sales on Amazon. entropyconsulting.io/marketing-mix-…

Alex Tait is quoted in Marketing Week today discussing how brands can set their organisations up for success with retail media. He discusses the “need to be working increasingly cross-functionally in order to get an accurate view of its incremental impact via MMM”.

We no longer post on X. You can find us on BlueSky here. 👇 bsky.app/profile/entrop…

If you work in marketing, commerce or measurement and want to be added to one of the fastest growing BlueSky starter packs for these areas let me know and I’ll add you in. 👇 go.bsky.app/KGUe8Lj

Thanks for the coverage in Amrit Virdi Marketing Week. I'm glad also my comment resonated as the title of the article: "it's time for influencer measurement to grow up". I mention some of the solutions also. 👇 marketingweek.com/navigating-inf…

We’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people in 2024. entropyconsulting.io/entropys-top-5… Have a great festive break.

Imagine if, when facing budget cuts, you had a way to forecast - with accuracy - the revenue you'd generate from different media plans. That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.