More interesting data from Morning Consult 's latest report on Gen Z's politics Relative to their liberal counterparts, conservative Gen Zers heavily overindex on several sentiments related to self-image & satisfaction, including feeling in control of their future & being

Conservative Gen Zers are consuming much more sports-related media than their moderate and liberal counterparts, per Morning Consult data pro.morningconsult.com/analyst-report…

New Morning Consult data on The State of Play™️

Just accidentally referred to Love Island as Long Island

For Gen Zers, an ideal career often includes content creation In Morning Consult 's latest survey, ~1 in 5 said that they aspire to be full-time content creators. Another 25% said they'd like to work a normal job *and* make content—the highest share of any generation on both

Nice to see Morning Consult data cited in one of New York Times Opinion 's latest pieces. There's definitely a compelling case to be made that Gen Zers are simply suffering from early onset grandparenthood... I say as I'm heading off to play pickleball on a Friday night

My dad played for Cleveland in '78 & also met my mom while playing for the CLB Clippers (though they were then a Yankees affiliate), literallly She asked for his autograph in-between innings & the rest is history

Wild stuff. Only 34% of men age 18-29 identify (lean) Democratic. For those keeping score that's 24-point gap btw. young men and women. That's as large as I've seen.

In 2009, a former Expos PR coordinator grabbed the Twitter handle Montreal Expos and used it to keep the team alive—at least on social media. From the Expos to the SuperSonics and Whalers, dead sports franchises are alive and well on Twitter. Meet those behind the screen ⬇️

A look at the recent net favorability of American Eagle, per Morning Consult Intelligence data The deltas represent change from last month to this month; you can see there's been dramatic, equal & opposite movement among men/ women & Democrats/ Republicans. While these shifts

Fun Morning Consult visualization here based on surveys of ~10,000 people across 10 markets. When asked to name "public figures" unaided, global consumers' minds went mostly to athletes—especially soccer players. That said, basketball (or perhaps just generational greatness?)

Happy Tex and Dex Tuesday

New pipeline unlocked

An AI in search update courtesy of new Morning Consult data Approximately 3 in 5 (58%) U.S. adults said they regularly refer to AI-generated summaries when conducting online searches, and 1 in 10 said that they *only* consult these summaries — meaning they don’t scroll down any

Seeing a lot of people dunking on this hire saying it isn't what audiences want, etc. Some reality-checking... Online influencers are now a primary source of information on nearly every topic—especially for Gen Z. In fact, they've essentially replaced mainstream media for