We’ll be live tweeting this evening's Effie Awards UK as the winners are announced, so expect us to pop up in your feed a little more often than usual. But hey, if you don't want to know who’s creating the most impactful marketing in the UK at the moment, look away...

It’s a full house at the 2024 Effie UK Awards Gala! Effie UK MD, Rachel Emms has welcomed everyone to the 2023 Awards Celebration with a video that celebrates this year’s finalists. While it’s great to go home with a trophy, reaching the shortlist is a BIG ACHIEVEMENT

First up are this year’s Bronze Effie winners! CONGRATULATIONS to our first four winners of the night: Aviva plc & adam&eveDDB, Tesco & BBH London, Starling Bank & Wonderhood Studios, and Heinz & @VML_Spain. Well done! #EffieUK2024 🥉

It’s a double Bronze win for Boots & VMLY&R tonight! 🥉 CONGRATULATIONS on winning in both the Sustained Success - Products and Beauty & Personal Care categories. Incredible work! #EffieUK2024

WELL DONE to our next set of Bronze winners! 🥉 Congratulations to KFC & Mother London, British Airways & Uncommon, Tourism Australia, and Park Christmas Savings Customer Care & TBWA MANCHESTER. Your campaigns truly stood out! #EffieUK2024

More double Bronze winners tonight! 🥉Congratulations to Reckitt (Nurofen) & London McCann for both Healthcare and Positive Change categories, and ITV & Uncommon for New Product Introductions & Positive Change. Amazing achievements! #EffieUK2024

And finally, our last Bronze winners of the evening! 🥉 CONGRATULATIONS to Vanish & Havas London,British Army 🇬🇧 & Accenture Song, Aldi Stores UK & McCann Manchester SMARTY & The Gate London. Great job! #EffieUK2024

And now we move onto this year’s Silver winners! It’s a double Silver win for Mother London tonight! 🥈 Congratulations to Uber & Mother London for New Product Introductions and KFC & Mother London for New Product Introductions. Incredible achievements! #EffieUK2024

CONGRATULATIONS to our next Silver winners! 🥈 Department of Health and Social Care & MullenLowe UK for Behavioural Science, McVitie's & TBWA\London for Food, and Mayor of London, Sadiq Khan & Ogilvy UK for the Government, Institutional & Third Sector category. Your campaigns made a real impact! #EffieUK2024

WELL DONE to our next set of Silver winners! 🥈 adam&eveDDB & The National Lottery, Wonderhood Studios &@ThreeUK, and HSBC UK & VMLY&R, Very & The Gate London, P&O Ferries & Publicis London and IKEA UK with Mother London #EffieUK2024

And finally, our last Silver winners of the evening! 🥈 CONGRATULATIONS to ITV & Uncommon for the Media & Entertainment Companies category and Tourism Australia for the Renaissance category #EffieUK2024

Stay tuned to find out who’s won Gold Effies this year, and who’s been awarded the ultimate accolade: The Grand Effie – for the UK’s most effective marketing campaign. In the meantime, we’ll be here digging into our deserts…

We’re back and ready for the final set of awards for this year’s Effie Awards UK… And 🏆 our first Gold Effie winner tonight is McCain UK IE & adam&eveDDB for the Sustained Success - Products category #EffieUK2024

🏆And our next Gold Effie winner for tonight, Tesco Mobile & BBH London for Sustained Success - Services! This campaign grew customer numbers by 7% and revenue by 17%. Judges applauded the deep audience understanding. Congratulations! #EffieUK2024

🏆 Our next Gold Effie winner in the Sustained Success Products category: IKEA UK & Mother London! This iconic campaign defended market leadership while driving a 47% ROI increase. WELL DONE! #EffieUK2024

🏆 CONGRATULATIONS to Ford UK & VMLY&R for winning Gold in the Positive Change category. Their campaign changed attitudes to mental health in the construction industry, directly saving 311 lives. A powerful initiative. #EffieUK2024

🏆 Two more to go! Next up is McDonald's & Leo Burnett who took brand love to new heights, delivering £1.2bn in incremental sales. Judges praised their creative approach that broke all the rules. Well done on this huge achievement in Sustained Success - Services! #EffieUK2024

🏆 Next up, a huge CONGRATULATIONS to Specsavers & MG OMD for winning Gold in the Healthcare category! This campaign turned brand rejectors into fans, achieving an ROI of 3.6. Judges praised the strong insights and innovative approach! #EffieUK2024

🏆🎉 The Grand Effie of 2024 goes to... IKEA UK & @MotherLondon! This campaign proved the power of long-term commitment, turning decline into growth and reaffirming the brand’s purpose. A decade of outstanding impact. MASSIVE congratulations on the ultimate effectiveness accolade

CONGRATULATIONS to all of this year’s winners! What a night—more trophies in more categories than ever! Big thanks to our host Kerry Godliman & presenters Dino Myers-Lamptey, Xavier Rees, Becky Moffat (HSBC UK), & Karina Wilsher (Anomaly). Thanks for following along! #EffieUK2024