Here's an example of why designing a logo which can be rendered in inverse colouring is so valuable. It gives the logo a versatility when used on backgrounds which would otherwise clash and not have enough contrast. #EdinburghLogoDesign #FlyerDesign #Branding

Here’s what we can do after the initial logo work's been completed- a reveal animation! A logo reveal for a business that reveals the original state of garden slabs, decking, etc, daily. Worked out well! #logoreveal #logodesign #branding #edinburghlogodesign

Another Logo Cheatsheet. This one was produced alongside the logo-redesign project we did recently for MJM Pressure Washing. It's basically a condensed logo-usage document. Handy! #logodesign #branding #cheatsheet

Putting together a little compliments pack for clients and completed projects. What do you think? Worthwhile? #compliments #branding #LogoDesign

We're delving a little deeper into effective logo design in our latest article, and in particular, why legibility plays such a big part.: edinburghlogodesign.com/article-logo-d… #logodesign #branding #edinburghdesign

Here's a good example of making legibility a priority in logo design. This particular logo we designed a while back is seen on a shop front and is nice and clear to read from a distance. #logodesign #branding #legibility

A blast from the past! I've had the privilege of working with Sumdog for many years and created their graffiti-style logo nearly a decade ago! #logodesign #edinburgh #edinburghlogodesign

Here's a close up of the Sumdog logo being used on a login screen. The logo primarily gets used for digital purposes and therefore, effects like gradients and detailing don't hinder its versatility. #logodesign #sumdog #branding

The full case study of creating the Sumdog logo can be viewed on our website. It gives a good insight into how we go about our design process. edinburghlogodesign.com/case-study-bra…

Another cheeky 'Logo Use Cheatsheet'! This time for Sumdog. It's a handy quick-reference guide showing important information about your logo. #logodesign #cheatsheet #logocheatsheet

What's a Sylph? Why, it's a mythological air spirit of course and it encompasses the ethos of Edinburgh-based film production company 'Sylph Productions' who recently asked for a logo-redesign. #Edinburghlogodesign #logodesign #branding

The black and white simplicity and elegance of the Sylph Productions logo that we designed recently really lends itself to pure white business card stock. #EdinburghLogoDesign #BusinessCardDesign #Branding

Loving my business cards design by Edinburgh Logo Design they are perfect!! Say everything I want and need them to say!! #logodesign #brand #advocacy #involvement instagram.com/p/Bzi5ndrg23C/…

Continuing our series of basic logo design principles: find out why memorability is such an important aspect to consider when designing a logo: edinburghlogodesign.com/article-logo-d… #logodesign #branding #longevity

A new logo for Olivia Fulton, Asthma Advocate. Olivia raises awareness of the condition & works with researchers to make sure the right research is being done to help those living with asthma. #EdinburghLogoDesign #LogoDesign #Branding

A logomark for Olivia Fulton that represents a fresh open breath of fresh air + her initials. Can you spot the O and f? #logodesign #edinburghlogodesign #branding

Business card design for one of my newest logos, Olivia Fulton. Simple and stylish- with a classic inverted colour approach to the flip side. #logodesign #edinburghlogodesign #branding

No Plan B Events were looking for a vibrant, eye catching logo design with a human touch to launch their start-up. A combination of hand drawn brush strokes and a punchy black/yellow colour palette achieved this.

A set of business cards designed for No Plan B Events. Shape and overall size of a logo is taken into account during the design process to ensure that it fits nicely in spaces like business cards, vans or website headers. #logodesign #edinburghlogodesign #branding

Sometimes you need a separate 'inverse logo' so that your brand works on both light and dark backgrounds. Here's an example of that for No Plan B Events. #LogoDesign #Events #branding