I'm doing a session with the wonderful CCT PhD Network on the 10th of May to discuss the journey of my recent publication in the Journal of Consumer Research from a PhD dissertation to a final published article in JCR. [1/2]

Registration link: lnkd.in/e86kvay7

LISTEN: CBC News this afternoon for my thoughts on relationship between #Dollarama ’s impressive results and rising poverty in 🇨🇦

Great time speaking about #CX design, technology, and the C-suite on The Pivot with Kenneth Evans (he/him). APEX PR Schulich School of Business York University Follow the podcast here open.spotify.com/show/0XWhUqTDD…

Interested in joining a fantastic group of marketing scholars? Look no further!

TERRIFIC to conclude our journey into crafting strategy oriented consumer research contributions with Robert V. Kozinets and an in-depth discussion on theorizing for Journal of Consumer Research vs. Journal of Marketing vs. MSI audiences. Learn more about his recent work here: uk.sagepub.com/en-gb/eur/infl…

In some markets, products become riskier over time. Why do risk-averse consumers adopt these products and why do firms develop them? In our new Journal of Consumer Research paper with Michelle Barnhart we explain risk buildups through the production of collective ignorance. doi.org/10.1093/jcr/uc……A🧵

In some markets, products become riskier over time. Why do risk-averse consumers adopt these products and why do firms develop them? In our new Journal of Consumer Research paper with Michelle Barnhart we explain risk buildups through the production of collective ignorance. doi.org/10.1093/jcr/uc… A🧵

Thrilled that renowned consumer research expert Dr. Lez Trujillo Torres Lez Trujillo, PhD gave us a preview of her awesome value hierarchies theorization, forthcoming in the Journal of Consumer Research 50th Anniversary Special Issue. Learn more about Dr. Trujillo Torres's work here: business.uic.edu/profiles/truji…

reminder🥁 deadline to apply for 'The Theorisation PhD Seminar' for consumer culture scholars (Ankara, Turkey) is fast approaching! - 22 March 2024🧿
please rt, spread the word and encourage your students
cctweb.org/post/the-theor…

Sharing my new research on women in gun advertising with OSU colleagues Brett Burkhardt & Michelle Barnhart. We looked at 20 years of firearms ads to identify the advertising frames associated with recent increases in women's ownership. OSU College of Business today.oregonstate.edu/news/gun-manuf…

academic.oup.com/jcr/advance-ar…

Out now in Journal of Consumer Research. In this paper, we examine how creativity and creative practices offer an antidote to stigma. We theorise a process through which shame is ameliorated and pride is embodied through creative mastery. Also, drag queens and kings!!!

New conference at The New School (NYC) on 25/26 April 2024: 'Digital Platform Economies: Value from Data?' sponsored by ADM+S Centre & #PERN & #NewSchool || admscentre.org.au/digital-platfo…

#platforms #assetization #financialization #data #data value #metaverse #DigitalAssets #DigitalTwins

The submission deadline is March 22!

GRATEFUL to have Dr. Dr. Alison M Joubert Uni of Adelaide, an authority on market processes, in my doc seminar. Fascinating insights on her Journal of Marketing collab w Dr Claudia Gonzalez-Arcos and Daiane Scaraboto. Learn more about Alison's work here alisonjoubert.com and here journals.sagepub.com/doi/abs/10.117…

'Customer delight goes way beyond just being satisfied, meaning confirming your customers’ expectations. It's about creating surprise elements.'

Customer Experience ( #CX ) design is more than a buzzword; it's a crucial #strategy for connecting with customers on a deeper level.…

Join us for the NGO CSW/NY virtual parallel event 'Empowering Older Women as Consumers' featuring @profshu (@CornellDyson) & Charlene Dadzie (@USA_MCOB) on March 13 (11am-12pm ET). Link in flyer ⬇️. Sponsored by #IAGG & NGO Committee on Ageing. Please RT!

Honored to join #AMAWinter in #Florida . Meeting brilliant scholars was a highlight of this journey. Special thanks to Markus Giesler for the belief & support. 🙏 #surveillancecapitalism #predatoryinclusion

Lots of good discussions, useful feedback, and a bit of ☀️ for the entire family at #AMAWinter ⛱️🌊

Value Village's pricing is 'absolutely egregious' says Schulich School of Business Prof Markus Giesler. '[It leads consumers to] say, 'You know what? Why should I care about sustainability if I'm constantly being misled and deceived by capitalism?'' bit.ly/3OPnxCY CBC Marketplace

'There are two messages here and both are problematic,' says Schulich School of Business Prof Markus Giesler about second-hand retailer Value Village pricing many of their used items higher than they are priced brand-new at other stores. bit.ly/42OQowX CBC Marketplace