I’ve seen many marketers use AI.

(the wrong way)

‘AI just boosted our click-through rate by 500%!’

Time to celebrate, right?

…Or is it time to take a closer look at those numbers?

AI-driven wins can be exciting.
(especially if they’re flashy)

But they’re not the whole story. If those clicks don’t turn into customers, then what’s the point?

PS. This post is not about the specific KPIs AI can boost.

You have to find those out by yourselves. Here’s how you can do it:

- your business goals
- identify outputs and outcomes
- question yourself for every metric you use

AI is a true powerhouse.
Just learn how to use it properly.

♻️ Repost so others will see.
Let me know if you want to know more about using AI to boost your content marketing strategy.

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