When we launched 5 months ago, we had no clue what to expect.

We were hoping we could sell 150 bags.

Today, our toddler golf bags just showed up at The Masters for the Par 3 contest.

Surreal moment.

Hello again old friend.

PS. How is this app rated 4.2?

Best app in all of sports.

I am so jazzed up Masters week is here.

My favorite tournament of the year - I can't get enough.

The Masters is unlike any golf tournament on the planet. It got me thinking about all the traditions.

What's your favorite Masters tradition?

No cell phones for me.

Make that four in a row! 🤯

Nelly Korda wins the T-Mobile Match Play Presented by MGM Rewards championship match 4&3

Here is a look at the secondary market for Masters tickets.

Prices are much higher than last year.

For example - Tuesday last year was around $1,200. It is double that this year.

Secondary weekly badge is $9,600. It costs $420 in 2023. An insane markup in the secondary.

I spent $24 at the Masters last year at the concessions.

• 2 Pimento Cheese - $3
• 1 Egg salad - $1.50
• 1 chip - $1.50
• 1 cookie - $1.50
• 1 ice cream - $2.50
• 2 bottles of water - $4
• 2 beers - $10

Parking is also free - if you get there early enough.

It’s…

Nelly is on the doorstep of winning four in a row.

Results in 2024:

16
1
1
1

Incredible run.

The National Golf Foundation put out this fascinating graphic.

Golf courses in each state.

Top 10:

1. Florida - 1,262
2. California - 961
3. Michigan - 859
4. New York - 833
5. Texas - 821
6. Pennsylvania - 658
7. Ohio - 648
8. Illinois - 646
9. Wisconsin - 528
10. North Carolina -…

EP 151 - Our Guest is Jared Doerfler open.spotify.com/episode/1LOqcF…

We just wanted crisp collars and a better fitting golf shirt! Ten years in and we're just getting started. Thanks for the feature Jared Doerfler.

Golf had a banner year in 2023.

• Total participation: 45 million
• Total rounds: 531 million

Participation was up nearly 4 million from 2022. And rounds were up over 4% from 2022.

Demand is incredibly healthy - but it has caused supply problems.

We have seen 18 consecutive…

Holderness & Bourne is an interesting case study in golf.

While almost anyone can create an apparel brand - few can do it well.

Having a great product is only half the battle.

Here is what stands out to me.

• Founders & Team
• Channel Strategy

Not many Yale MBA graduates…

This is objectively hilarious.

A testimony from Jay Monahan on The Shark Experience - one of Greg Norman's businesses.

Assuming this has been on the website for a while.

The best moment of my college career.

It’s the final round of a golf tournament in Phoenix.

KU is playing in the golf tournament. We see them on the putting green - they give us a “good luck later today.”

They wax us in the final round. We trunk slam it. All 77s (perfect…

Jordan Weber won multiple mini-tour events but got the yips, which forced him to quit. He worked at an auction house. Thought his pro golf dreams were gone.
Today he won the Order of Merit on the NEXT Golf Tour and earned an exemption in a Euro Tour event.