Sara Yang of InsightsNow contributed to the article “Understanding demographic questions through implicit testing" for Quirk's Media #MRX that talks about how results from implicit testing can offer well-rounded answers regarding race & ethnicity. Read more: bit.ly/3mY4054 #MRX

The Institute of Food Technologists (IFT) Annual Meeting is back this summer as a hybrid event! We look forward to connecting with familiar faces and meeting new people. InsightsNow is contributing four on-demand presentations focusing on #Sustainability. Learn more: bit.ly/3nv3Xhz #MRX #IFTFIRST

July 28 InsightsNow Webinar: Will you Accept the Challenge? Join us as we take a look at the #Dryuary challenge and show how a deep focus on behavior opens up new opportunities for #foodandbeverage companies. Register: bit.ly/3ymu8fa #MRX #InsightsNow #ConsumerBehavior

“People don’t need more information. They need stories. That’s where the emotional connection is,” - Dave Lundahl, InsightsNow CEO & Founder Read more from the conversation on consumer biases & misinformation, at the recent #IFTFIRST event: bit.ly/3zaT9LO #InsightsNow

Webinar this week: Will you Accept the Challenge? Join InsightsNow on Thursday as we take a close look at the #Dryuary challenge & show how a deep focus on behavior opens up new opportunities for #foodandbeverage companies. RSVP: bit.ly/3PDlC2W #MRX #InsightsNow

Earlier this year, InsightsNow got together with Mars Wrigley to look at #deprivationchallenges & dug into the behavior behind what makes them work and not work. We will be discussing in depth during our webinar tomorrow, “Will You Accept the Challenge." bit.ly/3baNcp2

What has your research done for your business lately? Insights Activation is becoming key to driving the greatest impact and return on investment. Learn more from InsightsNow: bit.ly/3zokE3v #InsightsNow #MRX #MarketResearch #Insights #BrandStrategy #Innovation

Upcoming InsightsNow Webinar: Challenges & Solutions to Activating Attribute Insights for Food Product Design We’ll discuss consumers shifting perceptions of #cleanlabel products and offer solutions to meeting these needs. Register: bit.ly/3oUR1lC #InsightsNow #MRX

Join us next week for an @InsightsNowpanel discussion representing #insights, ingredients, and brands! With panelists: · Tia Rains - Ajinomoto Health & Nutrition · Roxi Beck - The Center for Food Integrity · Carl Fritscher - Mintel Register here: bit.ly/3QDxq5w #InsightsNow #MRX

InsightsNow webinar tomorrow! I share more in the video below about what you can look forward to! Register for 'Challenges & Solutions to Activating Attribute #Insights for Food Product Design' 👉 bit.ly/3Ct1cWx #InsightsNow #MRX InsightsNow

Did you miss last week's InsightsNow panel discussion representing #insights, ingredients, and brands? We discuss consumers shifting perceptions of #cleanlabel products and offer solutions to meeting these needs. Get the recording 👉 bit.ly/3Q1r3rF #MRX #BrandStrategy

Achieving market success looks different now, and assessing the actual behavior of the growing segment of consumers whose aspirations motivate their shopping is important. Learn more, on the InsightsNow blog: bit.ly/3Bhmohj #InsightsNow #MRX #ConsumerBehavior

We at InsightsNow can’t wait to see you at @GreenBook's #IIEX Behavior event, starting today in Chicago! I will be speaking tomorrow about “tilting” product #innovation to meet consumer aspirations. Learn more: bit.ly/3QHcSZl #InsightsNow #MRX #MarketResearch

Webinar next week! Aspirations Vs Actual - How the gap sparks #innovation As consumers increasingly demand products that support their personal values, brands face the challenge of being selected over less ideal options. Register here: bit.ly/3QGA1Lv #InsightsNow #MRX

Achieving market success looks different now, and assessing the actual behavior of the growing segment of consumers whose aspirations motivate their shopping is important. Learn more, on the InsightsNow blog: bit.ly/3Lx4MkX #InsightsNow #MRX #ConsumerBehavior

There's an InsightsNow webinar tomorrow! Have you registered yet? We'll be talking about how to better define your product’s target consumer, and how to target the gaps and find opportunities for innovations or messaging. Register here: bit.ly/3DIu4L1 #InsightsNow #MRX

Upcoming InsightsNow Webinar! October 27: Going Beyond Clean Label—Targeting Aspirational Gaps Join us to learn about identifying traits of #CleanLabel and other consumer segments. Register here: bit.ly/3RDiW5w #MRX #ConsumerBehavior #Insights

Consumers continue to value healthy foods, even as double-digit #inflation cuts into their supermarket budgets. They believe fresh food can have preventative or therapeutic benefits. Read more: bloom.bg/3ErABtM #MRX #MarketResearch #ConsumerBehavior #CleanLabel #Insights

#Supplychain shortages are widespread & prevalent. How can #insights surrounding #consumerbehavior & preferences help brands find a way forward - without alienating their audiences? Our Chief Research Officer Greg Stucky writes for @GreenBook: bit.ly/3CaF1Tf #InsightsNow

When #plantbased product brands understand the whys behind human behavior, they can make sure their product development teams and marketing teams can help close the gaps between aspirations and reality in the marketplace. Learn more: bit.ly/3Ui4GRx #InsightsNow #MRX